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Green Business Webinars, Making It Happen: From Strategy to Action

Terra Infirma, March 2011


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Businesses' attitude to the environment is at a tipping point - while the majority are satisfied with 'managing' environmental issues, a growing minority is finding 'green' can be a source of strategic competitive advantage. To take advantage of this opportunity, a step change in corporate mindset is required.
This workshop covers the process of developing a sustainability strategy and embedding it into your business. The workshop comes in the form of recorded seminar accompanied by a workbook which you can use to apply the principles to your organisation.

Contents include:
- The Sustainability Maturity Model - how well is sustainability embedded into your organisation?
- Creating a compelling vision
- Developing an effective sustainability strategy
- Targets - and why choosing the right kind of target can be a key success factor
- From strategy to action - how to develop effective action plans, escaping from the 'tyranny of the present'
- Management systems - how to track progress without stifling your business

(Two parts: workshop recording and pdf workbook)

The workshop is delivered by Gareth Kane, a leading sustainability practioner and author of The Three Secrets of Green Business and The Green Executive.


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