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Global Mobile and M-Commerce Trends 2011
yStats.com GmbH & Co. KG, May 2011, Pages: 185
Strong growth of the global M-Commerce market
The “Global Mobile and M-Commerce Trends 2011” report points out global developments of mobile communication and M-Commerce. For this purpose, 42 nations in different regions of the world were analysed using secondary market research tools. The results show that the major Asian markets are far ahead of their European counterparts when it comes to M-Commerce.
It is expected that revenue from M-Commerce will increase tenfold from 2010 to 2014 in the USA, where in 2011 the number of mobile Internet users is predicted to reach more than 100 million. A similar trend is shaping up in Latin America, where according to predictions in 2015 more than 450 million people will use cell phones.
Smartphones support the positive trend in Europe
In the EU5 (Great Britain, Germany, France, Spain, Italy) more than 90 million individuals are expected to use mobile Internet by 2015. In Germany an M-Commerce boom is predicted spurred by the growing popularity of smartphones. In 2010, more than 20 % of all smartphone owners used their device on a regular basis to search for product information. In Great Britain M-Commerce revenue is expected to double over the next three years.
However, only a small percentage of the British population has previously used cell phones for their purchases. As demonstrated in the “Global Mobile and M-Commerce Trends 2011” report, 10 % of all consumers in France used M-Commerce in 2010, while one quarter of mobile Internet users made purchases using their cell phones in the first half of 2010. In Sweden 20 % of the population accessed the Internet with a mobile device.
Asian markets are leading the M-Commerce trend In Japan almost 10 % of all mobile Internet users visited shopping portals using a cell phone in December 2010. In China M-Commerce accounted for 6 % of mobile Internet revenue. Thailand was, – followed by Indonesia – the leading Asian country where most users intended to use M-Commerce. Australia is also expecting a strong increase in M-Commerce for 2011. In South Africa 40 % accessed the Internet via cell phones in 2010.
Key Findings:
- In the US, M-Commerce sales are expected to increase tenfold between 2010 and 2014. Furthermore, the number of mobile Internet users is expected to reach more than 100 million in 2011, approximately one third of the total population.
- In Germany, M-Commerce is also predicted to boom. More than 20% of smartphone owners used their phone frequently for product information in 2010.
- M-Commerce sales in the UK are expected to more than double in the next three years. In 2009, 2% of the British population used their mobile to shop online, while approximately one third had Internet on their mobile device.
- In France, nearly 10% of consumers used M-Commerce in 2010. Moreover, one fourth of mobile Internet users have purchased a product with their mobile phone online in the first half of 2010.
- In December 2010, nearly 10% of the total mobile audience in Japan accessed Retail Sites with their mobile phones.'
About these Reports
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provide secondary market research: By using various sources of information they ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analysis, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- International employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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