Global Mobile and M-Commerce Trends 2011

yStats.com GmbH & Co. KG, May 2011, Pages: 185

Strong growth of the global M-Commerce market

The “Global Mobile and M-Commerce Trends 2011” report points out global developments of mobile communication and M-Commerce. For this purpose, 42 nations in different regions of the world were analysed using secondary market research tools. The results show that the major Asian markets are far ahead of their European counterparts when it comes to M-Commerce.

It is expected that revenue from M-Commerce will increase tenfold from 2010 to 2014 in the USA, where in 2011 the number of mobile Internet users is predicted to reach more than 100 million. A similar trend is shaping up in Latin America, where according to predictions in 2015 more than 450 million people will use cell phones.

Smartphones support the positive trend in Europe

In the EU5 (Great Britain, Germany, France, Spain, Italy) more than 90 million individuals are expected to use mobile Internet by 2015. In Germany an M-Commerce boom is predicted spurred by the growing popularity of smartphones. In 2010, more than 20 % of all smartphone owners used their device on a regular basis to search for product information. In Great Britain M-Commerce revenue is expected to double over the next three years.

However, only a small percentage of the British population has previously used cell phones for their purchases. As demonstrated in the “Global Mobile and M-Commerce Trends 2011” report, 10 % of all consumers in France used M-Commerce in 2010, while one quarter of mobile Internet users made purchases using their cell phones in the first half of 2010. In Sweden 20 % of the population accessed the Internet with a mobile device.

Asian markets are leading the M-Commerce trend In Japan almost 10 % of all mobile Internet users visited shopping portals using a cell phone in December 2010. In China M-Commerce accounted for 6 % of mobile Internet revenue. Thailand was, – followed by Indonesia – the leading Asian country where most users intended to use M-Commerce. Australia is also expecting a strong increase in M-Commerce for 2011. In South Africa 40 % accessed the Internet via cell phones in 2010.

Key Findings:

- In the US, M-Commerce sales are expected to increase tenfold between 2010 and 2014. Furthermore, the number of mobile Internet users is expected to reach more than 100 million in 2011, approximately one third of the total population.

- In Germany, M-Commerce is also predicted to boom. More than 20% of smartphone owners used their phone frequently for product information in 2010.

- M-Commerce sales in the UK are expected to more than double in the next three years. In 2009, 2% of the British population used their mobile to shop online, while approximately one third had Internet on their mobile device.

- In France, nearly 10% of consumers used M-Commerce in 2010. Moreover, one fourth of mobile Internet users have purchased a product with their mobile phone online in the first half of 2010.

- In December 2010, nearly 10% of the total mobile audience in Japan accessed Retail Sites with their mobile phones."

About these Reports

- These market reports inform top managers about recent market trends and assist with strategic company decisions

- The authors provide secondary market research: By using various sources of information they ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analysis, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

- International employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

- All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

*For sample page request please contact our customer service team

1. GLOBAL

- M-Commerce Forecast for US and Europe, by Product Category, in %, 2011f
- M-Commerce Forecast for US and Europe, by Age Group, in %, 2011
- Mobile Payment Transaction Volume worldwide, in USD billion, 2010 & 2014f
- Share of People who have used the Mobile Phone in the last 6 Months to make a Purchase, Asia vs. US & Europe, in %, 2010
- Share of People who have ever used the Mobile Phone for certain Activities, Asia vs. US & Europe, in %, 2010
- Number of Smartphones in Circulation, in thousand, 2010 including the US, EU5, Italy, UK, Germany, Spain & France
- Mobile Broadband Users and Penetration, in millions and %, in the Top 5 Countries, by mobile Broadband Subscribers, Q2 2010
- Top Mobile Shopping Trends, 2010
- M-Commerce Sales of eBay, in USD billion, 2009 & 2010

2. NORTH AMERICA

CANADA
- General M-Commerce Trends, 2010
- Most purchased Product Categories by Mobile Shoppers, in %, 2010

USA (Top Country)
- M-Commerce Sales, in USD billion, 2009-2015f
- M-Commerce Trends, 2011
- M-Commerce Opportunities for Retailers, 2010
- M-Commerce Features used by Multichannel Retailers, in %, February 2010
- Top Mobile Activities by % Share of total Mobile Users, 3 Months prior to December 2010
- Development of Mobile Internet Users (mil.) and their Percentage of Country Population, 2008-2014f
- M-Commerce Usage by affluent Customers, by Frequency in %, March 2010
- Share of People who use M-Commerce, by Age Group, in %, 2009
- Top 10 Mobile Categories accessed via Applications, by total Audience, in thousands and Growth vs. April 2009, in %, April 2010
- Fastest growing Mobile Categories by total Audience Growth in %, December 2010 vs. December 2009
- Purchased Products by US Mobile Users, in %, 2009 & 2010
- Products purchased via Mobile, in %, in the 12 Months to February 2011
- Products purchased via Mobile by Age, in %, in the 6 Months to February 2011
- Products purchased via Mobile by Gender, in %, in the 6 Months to February 2011
- Average Weekly Time spent on Mobile Shopping Websites and Mobile Shopping Apps, in %, 2010
- Average Spend on Consumer Goods purchased via Mobile Devices, in %, in the 12 Months to February 2011
- Frequency of Mobile Purchases, in %, in the 12 Months to February 2011
- Features considered most important when purchasing Products on Mobile Website or App, in %, February 2011
- Mobile Web Audience by Age, in %, July 2009
- Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
- Amount that Smartphone Owners are willing to spend on Products bought via M-Commerce, by Phone Type, in %, Q3 2009
- Shopping-related Smartphone Activities of US Smartphone Owners, in %, Q3 2009
- Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, Oct.-Dec. 2010
- Smartphone Penetration, in % of all Mobile Subscribers, Q4 2009-Q3 2010
- Mobile Social Network Users, in millions and Growth in %, 2009-2015f
- M-Commerce Sales Information for Steve Madden, eBay and Marriott Hotels, 2010
- Mobile Payment Activities of Visa, 2011
- M-Commerce Activities of Expedia, 2011
- M-Commerce Activities of Foot Locker, 2011

3. LATIN

REGIONAL
- Mobile Phone Penetration and Mobile Broadband Penetration for 18 Latin American Countries, in %, 2009
- Number of Mobile Phone Users, in millions, and Penetration in %, 2009-2015f
- Mobile Phone User Penetration by Country, in %, 2009-2015f

ARGENTINA
- Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009

BRAZIL
- Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010

CHILE
- Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009

COLOMBIA
- Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009

MEXICO
- Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009

VENEZUELA
- Mobile Phone Penetration and Mobile Broadband Penetration, in %, 2009

4. EUROPE

REGIONAL
- Top Mobile Activities by % Share of total Mobile Users in the EU5, October-December 2010
- Fastest growing Mobile Categories in the EU5, by total Audience Growth in %, December 2010 vs. December 2009
- Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, December 2010
- Share of Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010
- Penetration of Mobile Phone Owners, Penetration Rate for Mobile Media Usage among Mobile Phone Users, UK vs. France, Spain and Poland, in %, 2010
- Mobile Internet Users by Country, in % of Population, 2006-2010
- Mobile Internet Users in the EU5 (France, Germany, Italy, Spain & UK), in million, and Penetration in %, 2009-2015f

AUSTRIA
- Smartphone Penetration, in %, 2010 & 2015f
- Mobile Internet Users, in % of the Population, 2006-2010

BELGIUM
- Mobile Internet Users, in % of the Population, 2006-2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

CZECH REPUBLIC
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

DENMARK
- Share of Online Shoppers who made a Purchase through their Mobile Phones; Denmark vs. Nordic Region Average, in %, 2009
- Share of Online Shoppers who consider purchasing Products via Mobile Phones; Denmark vs. Nordic Region Average, in %, 2009
- Reasons for not using Mobile Phones for Internet Shopping, in %, 2009

FINLAND
- Share of Online Shoppers who made a Purchase through their Mobile Phones; Finland vs. Nordic Region Average, in %, 2009
- Share of Online Shoppers who consider purchasing Products via Mobile Phones; Finland vs. Nordic Region Average, in %, 2009
- Reasons for not using Mobile Phones for Internet Shopping, in %, 2009

FRANCE (Top Country)
- Share of Consumers who use M-Commerce, in %, April 2010
- Share of Mobile Internet Users who purchased a Product with their Mobile Phone, in %, in the 6 Months to May 2010
- Most purchased Product Categories by Mobile Shoppers, in %, 2010
- Experience of Consumers with M-Commerce, in %, 2009
- Type of Products Consumers are prepared to buy with their Mobile Phones, in %, 2009
- Things Retailers could do to make it more likely for Consumers to shop with Mobile Phone, in %, 2009

GERMANY (Top Country)
- M-Commerce Sales Outlook, in EUR billion, 2014f
- Share of Consumers who use M-Commerce, in %, April 2010
- Most purchased Product Categories by Mobile Shoppers, in %, 2010
- Frequently used M-Commerce Features, by Smartphone Users in %, 2010
- Breakdown of Online Shops, by Mobile Sites, in %, 2010
- Internet Use by Cell Phone, including Transactions (e.g. Online Shopping), Functions, Editorial Content, Social Media, in millions, 2010

GREECE
- Mobile Internet Users, in % of the Population, 2007-2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

IRELAND
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

ITALY
- General M-Commerce Trends, 2010
- Mobile Activities of Online Shops, in %, 2010

NETHERLANDS
- Experience of Consumers with M-Commerce, in %, 2009
- Type of Products Consumers are prepared to buy with their Mobile Phones, in %, 2009
- Things Retailers could do to make it more likely for Consumers to shop with their Mobile Phone, in %, 2009
- Mobile Internet Users, in % of the Population, 2006-2010

NORWAY
- Share of Online Shoppers who made a Purchase through their Mobile Phones; Norway vs. Nordic Region Average, in %, 2009
- Share of Online Shoppers who consider purchasing Products via Mobile Phones; Norway vs. Nordic Region Average, in %, 2009
- Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
- Internet and Mobile Broadband Access by Household Type, Household Income, Gender, Age and Employment Situation, in %, Q2 2010

POLAND
- Mobile Internet Users, in % of the Population, 2007-2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010
- Penetration of Mobile Phone Owners, Penetration Rate for Mobile Media Usage among Mobile Phone Users, in %, 2010

RUSSIA
- Mobile Internet Key Trends, 2010

SLOVAKIA
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

SLOVENIA
- Mobile Internet Users, in % of the Population, 2006-2010
- Internet Usage via mobile Phones, by Age Groups, in %, 2010

SPAIN
- Purchases / Downloads from Mobile Devices in %, 2009
- Mobile Internet Users by Age and by Gender, in %, January 2010

SWEDEN
- Share of Online Shoppers who made a Purchase through their Mobile Phones; Sweden vs. Nordic Region Average, in %, 2009
- Share of Online Shoppers who consider purchasing Products via Mobile Phones; Sweden vs. Nordic Region Average, in %, 2009
- Reasons for not using Mobile Phones for Internet Shopping, in %, 2009
Mobile Broadband Trends, 2010

SWITZERLAND
- Mobile Internet Usage Trends, 2010
- Mobile Internet Usage from Smartphones, by Frequency, in %, 2010
- Share of Mobile Internet Users who want to find Products and Services, and Share of Mobile Internet Users who want to read User Reviews, in %, 2010

TURKEY
- Internet Usage via mobile Phones, by Age Groups, in %, 2010
- Share of Mobile Payments on total E-Commerce Transactions / most popular Payment Methods, in %, 2010
- Mobile Payment through NFC Technology, 2010/2011

UK (Top Country)
- M-Commerce Sales, 2009 & 2013f
- M-Commerce Trends, 2010
- Share of Consumers who use M-Commerce, in %, April 2010
- Share of Population with Internet on their Mobile Phone, and Share of the Population who shopped on their Mobile, 2009
- Share of Smartphone Users who purchase Goods with Applications, in %, and average Spending in GBP, April 2011
- Share of Online Buyers who shop via Mobile Phone, at Home, on the Go, at Work and from a Friend's House, in %, April 2011
- Share of Smartphone Users who have ever bought Items with their Mobile, and Share of Smartphone Owners who expect to do so in the next 12 Months, in %, April 2011
- Wireless Internet Users, by Type of Device and Gender, in %, 2010
- Top Mobile Sites by total Minutes spent, in millions, December 2010
- M-Commerce Products with the fastest expected Growth, in %, 2011f
- Two most popular M-Commerce Categories, by monthly Spending in GBP, April 2011
- M-Commerce Activities of Mobile and Smartphone Users, in %, May 2010
- Biggest Challenges for M-Commerce, in %, April 2011
- 10 strategic Business Aspects for M-Commerce Sites
- Retailers' Opinion towards M-Commerce, 2011
- Mobile Payment Activities of Vodafone, 2011

UKRAINE
- Mobile Internet Users, in % of Internet Users, 2007-H1 2010

5. ASIA-PACIFIC

REGIONAL
- Consumers who plan to use M-Commerce within 3 Months, in %, 2010
- Consumers who favor Mobile Payment over traditional Payment Forms, in %, 2010

AUSTRALIA
- M-Commerce Trends; including Sales, in AUD million, 2010
- Top 10 Items bought using Mobile Devices, in AUD million, 2010
- Top 10 Items Consumers intend to purchase if they are available for Purchase on Mobile, 2010
- 7 M-Commerce Case Studies, 2010

CHINA
- M-Commerce Trends; incl. Estimate for the Mobile Online Shopping Market, in USD billion, 2010
- Activities of Mobile Internet Users, in %, June 2010
- Usage of Mobile Internet Sites, by Category, in %, Q1 2010
- Mobile Internet Usage Trends, 2010
- Mobile NFC Payment Trends, including Number of Users, 2010 & 2011f

INDIA
- Foundation Trends of M-Commerce, 2010
- M-Commerce News of eBay India, 2011

JAPAN (Top Country)
- Top Mobile Activities by % Share of total Mobile Users, December 2010
- Mobile Phone Behavior, Users of certain Features as % of total Mobile Audience, December 2010
- Location of Mobile Wallet Purchase for Mobile Users, in millions, December 2010
- Mobile Commerce Share of Rakuten's total E-Commerce Revenue, in %, Q2 2004-Q2 2009

MALAYSIA
- Number of Mobile Shoppers (thousands), Sales (RM million) generated through M-Commerce, and Share of M-Commerce on E-Commerce Sales, 2010
- Main Activities of Mobile Shoppers, in %, 2010
- Top 3 Barriers for Mobile Shopping, in %, 2010

PHILIPPINES
- Information about Mobile Payment Gateway Gcash and its Products, 2010
- Information about Mobile Payment Gateway Smart Money, 2010

SINGAPORE
- Number of Mobile Shoppers (thousands), Sales (SGD million) generated through M-Commerce, and Share of M-Commerce on E-Commerce Sales, 2010
- Share of Online Shoppers who are willing to make Purchases with their Mobile Phone, and Share of High-Income Shoppers who are interested in Mobile Shopping, in %, 2010

SOUTH KOREA
- Economic Activities of Mobile Phone Internet Users, in % of Mobile Phone Internet Users, 2010
- Smartphone Activities of Online Retailers, 2010

TAIWAN
- Mobile Internet Users, in % of Internet Users, 2009-2010
- Trends about Google-branded Smartphones, 2011

THAILAND
- Share of Respondents, in %, who made a Purchase with their Mobile Phone in the last 3 Months to Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010
- Top 5 Mobile Shopping Items, in %, 2010

6. OTHER COUNTRIES

SOUTH AFRICA
- Share of Respondents who access the Internet with their Mobile Phone, in %, 2009-2010
- Share of Respondents, in %, who made a Purchase with their Mobile Phone, Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010

UAE
- Share of Respondents, in %, who made a Purchase with their Mobile Phone in the last 3 Months to Sep./Oct. 2010, and Share of Respondents, in %, who plan to do so within the 6 Months from Sep./Oct 2010
- Share of Consumers who access the Internet with their Mobile Phones, in %, 2010
- Top 3 Product Categories purchased via Mobile Phone, in %, 2010"

Customers who bought this item also bought

• Mobile Communications - Global Outlook
• Mobile Phone Accessories - Global Strategic Business Report
• Global Mobile Payment Methods 2012
• The World Telecom Services Market
• Speech Recognition in Mobile Handsets - Global Strategic Business Report
• Mobile Data Usage Trends 2011-2015
• Mobile Security and Privacy in 3G & LTE: Strategies, Solutions and Market Forecast Analysis 2012-2017
• Smartphone Security Software - Global Strategic Business Report
• Enterprise Softphones - Global Strategic Business Report
• Mobile Payments 2012-2016