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Managing Your Online Reputation as a Doctor
ExecSense, May 2011, Pages: 60
In Managing Your Online Reputation as a Doctor, ExecSense examines the most effective ways that doctors are managing their reputations on the Internet. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn tips and techniques for how other doctors are having success with online reputation management, including monitoring online conversation about their practices and engaging with tech-savvy patients to promote themselves in the best online channels.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in online reputation management for doctors, John Luginbill (CEO, The Heavyweights), and focuses on:
- Everything a doctor needs to know in 60 minutes about how to manage their online reputation in this year
- Tips and techniques being used by other doctors that are having the most success with online reputation management, including tips for monitoring online conversation and reviews about your practice (and how to respond to bad reviews), how to engage with tech-savvy patients to promote your practice in the best online channels, how to use social networking to your advantage, how to create favorable content about your practice that is within your control (e.g. set up a website or blog), how to position yourself as an expert within a specific area of medicine (e.g. guest articles on blogs, medial association websites), how to keep track of mentions of you or your practice online (e.g. set up Google alerts), and more
- Answers to the 10 questions being asked the most by doctors with respect to managing their online reputation and limiting any negative information about themselves or their practices on the Internet
- The most important do's and don't for doctors when interacting with patients or potential patients online
- Case studies of why other doctors are engaging in online reputation management, why they feel it is so important, and important lessons learned
Praise for ExecSense Webinars:
'A credible medical resource at your convenience.' - Dr. Vaibhav Katkade, MD, PhD, Medical Scientist, Boehringer Ingelheim
“ExecSense webinars provide leading edge business and practice growth tactics for doctors.” -Susan G. Trivers, Founder of Trivers Communications Group
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