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What to Know Before Signing or Negotiating a B2B Marketing Agreement
ExecSense, May 2011, Pages: 60
What to Know Before Signing or Negotiating a B2B Marketing Agreement is a time-efficient way to get the most up to date information on the key terms to make sure are included in a marketing and sales service level agreement that establishes a covenant between the marketing and sales groups of B2B companies. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to make sure that you are aware of new issues associated with B2B marketing agreements and are prepared with important information on how other marketing executives are handling key aspects before negotiating and signing an agreement on behalf of your company.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in advising marketing and sales executives on B2B Marketing and Sales Service Level Agreements, Brigitte Yuille, Adjunct Faculty, Brown Mackie College, and focuses on:
- Everything you need to know in 60 minutes before signing or negotiating a B2B Marketing and Sales Service Level Agreement this year
- A line-by-line look at an updated Service Level Agreement, highlighting terms that are most negotiable right now, and specific wording examples of provisions that need to be included (e.g. number of leads required and when, what constitutes a sales ready lead, how leads are distributed to the field, how sales reps disposition leads, how marketing’s contribution is measured through a closed-loop system, etc.)
- Specific negotiating strategies to use with your colleagues on the marketing or sales teams
- The 10 questions most asked by B2B marketing and sales executives with respect to service level agreements, how to avoid any pitfalls in the negotiation process, and what is being drafted differently than in the past
- Case studies of service level agreements recently drafted and negotiated by top B2B sales and marketing executives, the roles and motivations of each party, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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