Beer Market in Italy to 2014 (Beer, Cider and FABs)
Datamonitor, April 2011, Pages: 39
Introduction
Beer Market in Italy to 2014 (Beer, Cider and FABs) is a comprehensive resource for beer market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Italian beer market.
Features and Benefits
- Identify key market segments by analyzing market size data for the beer market
- Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
- Identify key companies in the beer market in Italy and design M&A strategies by analyzing market share data
- Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014
Highlights
- The beer market in Italy increased at a compound annual growth rate of 0.8% between 2004 and 2009.
- The standard lager segment led the beer market in Italy in 2009, with a share of 50.1%.
- The leading player in beer market in Italy is Heineken N.V.
Key questions answered
- Which will be the fastest growing segment within the beer market in Italy?
- How will the forecast growth differ from the historic growth exhibited by the beer market in Italy?
- Which company accounted for the largest share of the Italian beer market in 2009?
- How will consumption and expenditure patterns change from 2004 to 2014?
Chapter 1 Executive Summary
Summary category level: beer
Chapter 2 Definition
Chapter 3 Category Analysis: Beer
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Beer, Italy, value by segment (€m), 2004-14
Figure 2: Beer, Italy, category growth comparison, by value, 2004-14
Figure 3: Beer, Italy, volume by segment (liters, million), 2004-14
Figure 4: Beer, Italy, category growth comparison, by volume, 2004-14
Figure 5: Beer, Italy, company share by volume (%), 2008-09
Figure 6: Beer, Italy, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Beer category definitions
Table 2: Beer distribution channels
Table 3: Beer, Italy, value by segment (€m), 2004-09
Table 4: Beer, Italy, value forecast by segment (€m), 2009-14
Table 5: Beer, Italy, value by segment ($m), 2004-09
Table 6: Beer, Italy, value forecast by segment ($m), 2009-14
Table 7: Beer, Italy, volume by segment (liters, million), 2004-09
Table 8: Beer, Italy, volume forecast by segment (liters, million), 2009-14
Table 9: Beer, Italy, brand share by volume (%), 2008-09
Table 10: Beer, Italy, volume by brand (liters, million), 2008-09
Table 11: Beer, Italy, company share by volume (%), 2008-09
Table 12: Beer, Italy, volume by company (liters, million), 2008-09
Table 13: Beer, Italy, distribution channels by volume (%), 2008-09
Table 14: Beer, Italy, volume by distribution channel (liters, million), 2008-09
Table 15: Beer, Italy, expenditure per capita (€), 2004-09
Table 16: Beer, Italy, forecast expenditure per capita (€), 2009-14
Table 17: Beer, Italy, expenditure per capita ($), 2004-09
Table 18: Beer, Italy, forecast expenditure per capita ($), 2009-14
Table 19: Beer, Italy, consumption per capita (liters), 2004-09
Table 20: Beer, Italy, forecast consumption per capita (liters), 2009-14
Table 21: Italy population, by age group, 2004-09 (millions)
Table 22: Italy population forecast, by age group, 2009-14 (millions)
Table 23: Italy population, by gender, 2004-09 (millions)
Table 24: Italy population forecast, by gender, 2009-14 (millions)
Table 25: Italy nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Italy nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Italy real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Italy real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Italy real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Italy real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Italy consumer price index, 2004-09 (2000=100)
Table 32: Italy consumer price index, 2009-14 (2000=100)
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