Eye Make-Up Market in Vietnam to 2014 (Make-Up)

Datamonitor, April 2011, Pages: 34

Introduction

Eye Make-Up Market in Vietnam to 2014 (Make-Up) is a comprehensive resource for eye make-up market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Vietnamese eye make-up market.

Features and Benefits

- Identify key market segments by analyzing market size data for the eye make-up market
- Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
- Identify key companies in the eye make-up market in Vietnam and design M&A strategies by analyzing market share data
- Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

- The eye make-up market in Vietnam increased at a compound annual growth rate of 4.5% between 2004 and 2009.
- The mascara segment led the eye make-up market in Vietnam in 2009, with a share of 43.6%.
- The leading player in eye make-up market in Vietnam is Avon Products, Inc.

Key questions answered

- Which will be the fastest growing segment within the eye make-up market in Vietnam?
- How will the forecast growth differ from the historic growth exhibited by the eye make-up market in Vietnam?
- Which company accounted for the largest share of the Vietnamese eye make-up market in 2009?
- How will consumption and expenditure patterns change from 2004 to 2014?

Chapter 1 Executive Summary
Summary category level: eye make-up

Chapter 2 Definition

Chapter 3 Category Analysis: Eye Make-Up
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Eye make-up, Vietnam, value by segment (VNDm), 2004-14
Figure 2: Eye make-up, Vietnam, category growth comparison, by value, 2004-14
Figure 3: Eye make-up, Vietnam, volume by segment (units, million), 2004-14
Figure 4: Eye make-up, Vietnam, category growth comparison, by volume, 2004-14
Figure 5: Eye make-up, Vietnam, company share by value (%), 2008-09
Figure 6: Eye make-up, Vietnam, distribution channels by value (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Eye make-up category definitions
Table 2: Eye make-up distribution channels
Table 3: Eye make-up, Vietnam, value by segment (VNDm), 2004-09
Table 4: Eye make-up, Vietnam, value forecast by segment (VNDm), 2009-14
Table 5: Eye make-up, Vietnam, value by segment ($m), 2004-09
Table 6: Eye make-up, Vietnam, value forecast by segment ($m), 2009-14
Table 7: Eye make-up, Vietnam, volume by segment (units, million), 2004-09
Table 8: Eye make-up, Vietnam, volume forecast by segment (units, million), 2009-14
Table 9: Eye make-up, Vietnam, brand share by value (%), 2008-09
Table 10: Eye make-up, Vietnam, value by brand (VNDm), 2008-09
Table 11: Eye make-up, Vietnam, company share by value (%), 2008-09
Table 12: Eye make-up, Vietnam, value by company (VNDm), 2008-09
Table 13: Eye make-up, Vietnam, distribution channels by value (%), 2008-09
Table 14: Eye make-up, Vietnam, value by distribution channel (VNDm), 2008-09
Table 15: Eye make-up, Vietnam, expenditure per capita (VND), 2004-09
Table 16: Eye make-up, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 17: Eye make-up, Vietnam, expenditure per capita ($), 2004-09
Table 18: Eye make-up, Vietnam, forecast expenditure per capita ($), 2009-14
Table 19: Eye make-up, Vietnam, consumption per capita (units), 2004-09
Table 20: Eye make-up, Vietnam, forecast consumption per capita (units), 2009-14
Table 21: Vietnam population, by age group, 2004-09 (millions)
Table 22: Vietnam population forecast, by age group, 2009-14 (millions)
Table 23: Vietnam population, by gender, 2004-09 (millions)
Table 24: Vietnam population forecast, by gender, 2009-14 (millions)
Table 25: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
Table 26: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z
Table 27: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
Table 28: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
Table 29: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Vietnam consumer price index, 2004-09 (2000=100)
Table 32: Vietnam consumer price index, 2009-14 (2000=100)

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