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Mouthwash Market in Turkey to 2014 (Oral Hygiene) Product Image

Mouthwash Market in Turkey to 2014 (Oral Hygiene)

  • Published: March 2011
  • Region: Turkey
  • 33 pages
  • Datamonitor

Introduction

Mouthwash Market in Turkey to 2014 (Oral Hygiene) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Turkish mouthwash market.

Features and Benefits

- Identify key market segments by analyzing market size data (value & volume) for categories
- Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
- Identify key companies in the mouthwash market in Turkey and design M&A strategies by analyzing market share data
- Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

-The mouthwash market in Turkey increased at a compound annual growth rate of 4% between 2004 and 2009.
- The standard mouthwash category led the mouthwash market in Turkey in 2009, with a share of 61.4%.
-Leading player in mouthwash market in Turkey is Colgate-Palmolive READ MORE >



Chapter 1 Executive Summary
Summary category level: mouthwash

Chapter 2 Definition

Chapter 3 Category Analysis: Mouthwash
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Mouthwash, Turkey, value by segment (TRYm), 2004-14
Figure 2: Mouthwash, Turkey, category growth comparison, by value, 2004-14
Figure 3: Mouthwash, Turkey, volume by segment (units, million), 2004-14
Figure 4: Mouthwash, Turkey, category growth comparison, by volume, 2004-14
Figure 5: Mouthwash, Turkey, distribution channels by value (%), 2008-09
Figure 6: Annual data review process

LIST OF TABLES
Table 1: Mouthwash category definitions
Table 2: Mouthwash distribution channels
Table 3: Mouthwash, Turkey, value by segment (TRYm), 2004-09
Table 4: Mouthwash, Turkey, value forecast by segment (TRYm), 2009-14
Table 5: Mouthwash, Turkey, value by segment ($m), 2004-09
Table 6: Mouthwash, Turkey, value forecast by segment ($m), 2009-14
Table 7: Mouthwash, Turkey, volume by segment (units, million), 2004-09
Table 8: Mouthwash, Turkey, volume forecast by segment (units, million), 2009-14
Table 9: Mouthwash, Turkey, brand share by value (%), 2008-09
Table 10: Mouthwash, Turkey, value by brand (TRYm), 2008-09
Table 11: Mouthwash, Turkey, company share by value (%), 2008-09
Table 12: Mouthwash, Turkey, value by company (TRYm), 2008-09
Table 13: Mouthwash, Turkey, distribution channels by value (%), 2008-09
Table 14: Mouthwash, Turkey, value by distribution channel (TRYm), 2008-09
Table 15: Mouthwash, Turkey, expenditure per capita (TRY), 2004-09
Table 16: Mouthwash, Turkey, forecast expenditure per capita (TRY), 2009-14
Table 17: Mouthwash, Turkey, expenditure per capita ($), 2004-09
Table 18: Mouthwash, Turkey, forecast expenditure per capita ($), 2009-14
Table 19: Mouthwash, Turkey, consumption per capita (units), 2004-09
Table 20: Mouthwash, Turkey, forecast consumption per capita (units), 2009-14
Table 21: Turkey population, by age group, 2004-09 (millions)
Table 22: Turkey population forecast, by age group, 2009-14 (millions)
Table 23: Turkey population, by gender, 2004-09 (millions)
Table 24: Turkey population forecast, by gender, 2009-14 (millions)
Table 25: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices)
Table 26: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices)
Table 27: Turkey real GDP, 2004-09 (TRYbn, 2000 prices)
Table 28: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices)
Table 29: Turkey real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Turkey consumer price index, 2004-09 (2000=100)
Table 32: Turkey consumer price index, 2009-14 (2000=100)

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