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Rum Market in Western Europe to 2014 (Spirits)
Datamonitor, March 2011, Pages: 25
Introduction
Rum Market in Western Europe to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Western Europe rum market.
Features and Benefits
- Identify key market segments by analyzing market size data (value & volume) for categories
- Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
- Identify key companies in the rum market in Western Europe and design M&A strategies by analyzing market share data
- Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014
Highlights
- The rum market in Western Europe increased at a compound annual growth rate of 2.7% between 2004 and 2009.
- The light rum category led the rum market in Western Europe in 2009, with a share of 55.9%.
- Leading player in rum market in Western Europe is Bacardi Limited.
Key questions answered
- Which will be the fastest growing segment within the rum market in Western Europe?
- How will the forecast growth differ from the historic growth exhibited by the rum market in Western Europe?
- Which company accounted for the largest share of the Western Europe rum market in 2009?
- How will consumption and expenditure patterns change from 2004 to 2014?
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