Whisky / Whiskey Market in Vietnam to 2014 (Spirits)
Datamonitor, March 2011, Pages: 40
Introduction
Whisky / Whiskey Market in Vietnam to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Vietnamese whisky / whiskey market.
Features and Benefits
- Identify key market segments by analyzing market size data (value & volume) for categories
- Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
- Identify key companies in the whisky / whiskey market in Vietnam and design M&A strategies by analyzing market share data
- Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014
Highlights
- The whisky / whiskey market in Vietnam increased at a compound annual growth rate of 8.1% between 2004 and 2009.
- The American whiskey category led the whisky / whiskey market in Vietnam in 2009, with a share of 43.7%.
- Leading player in whisky / whiskey market in Vietnam is Diageo plc.
Key questions answered
- Which will be the fastest growing segment within the whisky / whiskey market in Vietnam?
- How will the forecast growth differ from the historic growth exhibited by the whisky / whiskey market in Vietnam?
- Which company accounted for the largest share of the Vietnamese whisky / whiskey market in 2009?
- How will consumption and expenditure patterns change from 2004 to 2014?
Chapter 1 Executive Summary
Summary category level: whisk(e)y
Chapter 2 Definition
Chapter 3 Category Analysis: Whisk(e)y
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Whisk(e)y, Vietnam, value by segment (VNDm), 2004-14
Figure 2: Whisk(e)y, Vietnam, category growth comparison, by value, 2004-14
Figure 3: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004-14
Figure 4: Whisk(e)y, Vietnam, category growth comparison, by volume, 2004-14
Figure 5: Whisk(e)y, Vietnam, company share by volume (%), 2008-09
Figure 6: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, Vietnam, value by segment (VNDm), 2004-09
Table 4: Whisk(e)y, Vietnam, value forecast by segment (VNDm), 2009-14
Table 5: Whisk(e)y, Vietnam, value by segment ($m), 2004-09
Table 6: Whisk(e)y, Vietnam, value forecast by segment ($m), 2009-14
Table 7: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004-09
Table 8: Whisk(e)y, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 9: Whisk(e)y, Vietnam, brand share by volume (%), 2008-09
Table 10: Whisk(e)y, Vietnam, volume by brand (liters, million), 2008-09
Table 11: Whisk(e)y, Vietnam, company share by volume (%), 2008-09
Table 12: Whisk(e)y, Vietnam, volume by company (liters, million), 2008-09
Table 13: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008-09
Table 14: Whisk(e)y, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 15: Whisk(e)y, Vietnam, expenditure per capita (VND), 2004-09
Table 16: Whisk(e)y, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 17: Whisk(e)y, Vietnam, expenditure per capita ($), 2004-09
Table 18: Whisk(e)y, Vietnam, forecast expenditure per capita ($), 2009-14
Table 19: Whisk(e)y, Vietnam, consumption per capita (liters), 2004-09
Table 20: Whisk(e)y, Vietnam, forecast consumption per capita (liters), 2009-14
Table 21: Vietnam population, by age group, 2004-09 (millions)
Table 22: Vietnam population forecast, by age group, 2009-14 (millions)
Table 23: Vietnam population, by gender, 2004-09 (millions)
Table 24: Vietnam population forecast, by gender, 2009-14 (millions)
Table 25: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
Table 26: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z
Table 27: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
Table 28: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
Table 29: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Vietnam consumer price index, 2004-09 (2000=100)
Table 32: Vietnam consumer price index, 2009-14 (2000=100)
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