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Wine in Vietnam to 2014
Datamonitor, May 2011, Pages: 108
Introduction
This databook provides key data and information on the wine market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Contains information on three categories: still wine, champagne and fortified wine
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the wine market, including company overview, key facts and business description
Highlights
The market for wine in Vietnam increased at a compound annual growth rate of 9.1% between 2004 and 2009.
The still wine category led the wine market in Vietnam, accounting for a share of 80.1%.
Leading players in the Vietnamese wine market include Pernod Ricard, Constellation Brands, Inc. and Bronco wine company.
Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the wine market in Vietnam
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the wine market to plan lucrative M&A, partnerships and agreements
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