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Dairy Food in Italy to 2014
Datamonitor, May 2011, Pages: 208
Introduction
This databook provides key data and information on the dairy food market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
Contains information on eight categories: cheese, milk, yogurt, spreadable fats, cream, chilled desserts, soy products and fromage frais
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
Category level company and brand share as well as distribution share information for 2008 and 2009
Review of the top two companies within the dairy food market, including company overview, key facts and business description
Highlights
The market for dairy food in Italy increased at a compound annual growth rate of 2.6% between 2004 and 2009.
The cheese category led the dairy food market in Italy, accounting for a share of 52.4%.
Leading players in the Italian dairy food market include Groupe Lactalis, Parmalat Finanziaria S.p.A. and Granarolo S.p.A.
Reasons to Purchase
Develop business strategies by understanding the quantitative trends within the dairy food market in Italy
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the dairy food market to plan lucrative M&A, partnerships and agreements
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