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Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies Product Image

Global Packaging Supplier Industry Outlook Survey 2011–2012: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

  • ID: 1798601
  • May 2011
  • Region: Global
  • 126 Pages
  • iCD Research

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading packaging industry executives. It analyzes how packaging industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope:

- The opinions and forward looking statements of 274 industry executives have been captured in our in-depth survey, of which 64% represent Director and C-level respondents
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior marketing decision makers and leading READ MORE >

1. Executive Summary

2. Introduction
2.1 What is this report about?
2.2 Definitions
2.3 Methodology
2.4 Profile of survey respondents
2.4.1 Profile of buyer respondents
2.4.2 Profile of supplier respondents

3. Industry Dynamics
3.1 Revenue growth expectations
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
3.2.1 Future developments by buyers
3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity expectations
3.3.1 Merger and acquisition activity expectations by buyers
3.3.2 Merger and acquisition activity expectations by suppliers
3.3.3 Merger and acquisition activity expectations by region
3.3.4 Merger and acquisition activity expectations by company turnover

4. Packaging Market Growth Outlook
4.1 Demand in emerging markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover

5. Threats and Opportunities for the Packaging Industry
5.1 Leading business concerns for 2010–2011
5.1.1 Leading business concerns for the period by company type
5.1.2 Leading business concerns for 2011–2012 by region
5.1.3 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority

6. Packaging Industry Supplier Marketing Spend Activity
6.1 Planned change in marketing expenditure levels
6.1.1 Planned change in marketing expenditure levels by region
6.1.2 Planned change in marketing expenditure levels by company turnover
6.1.3 Planned Change in Marketing Expenditure Levels vs. Revenue Growth Expectations
6.2 Future investment by media channel
6.2.1 Future investment by media channel by region
6.2.2 Planned change in marketing spend by company turnover
6.3 Suppliers' future investment in marketing and sales technology
6.3.1 Planned investment in marketing and sales technologies by region
6.3.2 Planned investment in marketing and sales technologies by company turnover
6.4 Annual marketing budgets: packaging industry suppliers
6.4.1 Annual marketing budgets by region
6.4.2 Annual marketing budgets by Company Turnover

7. Marketing and Sales Behaviors and Strategies in 2011–2012
7.1 Key marketing aims of suppliers for 2011–2012
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by company turnover
7.1.3 Key marketing aims by revenue growth expectations
7.2 Essential amendments to marketing activities in 2011–2012
7.2.1 Amendments to marketing activities by region
7.2.2 Amendments to marketing activities by company turnover
7.3 Use of new media for business prospects
7.3.1 Use of new media by region
7.3.2 Use of new media by company turnover
7.4 Critical success factors for choosing a marketing agency
7.4.1 Critical success factors: by region
7.4.2 Critical success factors: by company turnover

8. Appendix
8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Tables

Figure 1: Revenue Growth Optimism (%), 2009–2010–2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2010–2011
Figure 3: Revenue Growth Optimism by Region (%), 2009–2010–2011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure in the Packaging Buyer Industry (%), 2011
Figure 8: Key Expected Changes in Business Structure in the Packaging Supplier Industry (%), 2011
Figure 9: Merger and Acquisition Activity Expectations, Packaging Buyer Industry, 2009–2010–2011
Figure 10: Merger and Acquisition Activity Expectations, Packaging Supplier Industry, 2009–2010–2011
Figure 11: Merger and Acquisition Activity Expectations by Region, 2011
Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 13: Top Ten Growth Regions (%), 2011
Figure 14: Top Five Emerging Markets, 2011
Figure 15: Demand in Emerging Markets by Packaging Buyers (%), 2011
Figure 16: Demand in Emerging Markets by Packaging Suppliers (%), 2011
Figure 17: Demand in Emerging Markets by Region (%), 2011
Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 19: Top Five Developed Regions by Growth (%), 2011
Figure 20: Growth Expectations in Developed Countries by Packaging Buyers (%), 2011
Figure 21: Growth Expectations in Developed Countries by Packaging Suppliers (%), 2011
Figure 22: Growth Expectations in Developed Countries by Region (% ‘Increase’ Responses), 2011
Figure 23: Growth Expectations in Developed Countries by Company Turnover (% ‘Increase’ Responses), 2011
Figure 24: Leading Business Concerns (%), 2011–2012
Figure 25: Leading Business Concerns (%), 2011–2012
Figure 26: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 27: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Figure 30: Planned Change in Marketing Expenditure Levels: Packaging Suppliers (%), 2009–2010–2011
Figure 31: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 32: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 33: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 34: Future Investment by Media Channels: Packaging Suppliers, 2011
Figure 35: Future Investment by Media Channels by Region (% increase responses), 2011
Figure 36: Future Investment by Media Channels by Company Turnover (% increase responses), 2011
Figure 37: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 38: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 39: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 40: Annual Marketing Budgets: Packaging Suppliers (%), 2009–2010–2011
Figure 41: Annual Marketing Budgets by Region (%), 2011
Figure 42: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 43: Key Marketing Aims: Packaging Suppliers (%), 2011
Figure 44: Key Marketing Aims by Region (%), 2011
Figure 45: Key Marketing Aims by Company Turnover (%), 2011
Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 48: Amendments to Marketing Activities by Region (%), 2011
Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 51: Use of New Media by Region (% ), 2011
Figure 52: Use of New Media by Company Turnover (% ), 2011
Figure 53: Critical Success Factors: Packaging Suppliers (% ), 2011
Figure 54: Critical Success Factors by Region (% ), 2011
Figure 55: Critical Success Factors by Company Turnover (% ), 2011

List of Figures

Figure 1: Revenue Growth Optimism (%), 2009–2010–2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2009–2010–2011
Figure 3: Revenue Growth Optimism by Region (%), 2009–2010–2011
Figure 4: Revenue Growth Optimism by Turnover (%), 2011
Figure 5: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 6: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 7: Key Expected Changes in Business Structure in the Packaging Buyer Industry (%), 2011
Figure 8: Key Expected Changes in Business Structure in the Packaging Supplier Industry (%), 2011
Figure 9: Merger and Acquisition Activity Expectations, Packaging Buyer Industry, 2009–2010–2011
Figure 10: Merger and Acquisition Activity Expectations, Packaging Supplier Industry, 2009–2010–2011
Figure 11: Merger and Acquisition Activity Expectations by Region, 2011
Figure 12: Merger and Acquisition Activity Expectations by Company Turnover, 2011
Figure 13: Top Ten Growth Regions (%), 2011
Figure 14: Top Five Emerging Markets, 2011
Figure 15: Demand in Emerging Markets by Packaging Buyers (%), 2011
Figure 16: Demand in Emerging Markets by Packaging Suppliers (%), 2011
Figure 17: Demand in Emerging Markets by Region (%), 2011
Figure 18: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 19: Top Five Developed Regions by Growth (%), 2011
Figure 20: Growth Expectations in Developed Countries by Packaging Buyers (%), 2011
Figure 21: Growth Expectations in Developed Countries by Packaging Suppliers (%), 2011
Figure 22: Growth Expectations in Developed Countries by Region (% ‘Increase’ Responses), 2011
Figure 23: Growth Expectations in Developed Countries by Company Turnover (% ‘Increase’ Responses), 2011
Figure 24: Leading Business Concerns (%), 2011–2012
Figure 25: Leading Business Concerns (%), 2011–2012
Figure 26: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 27: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 28: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 29: Actions to Maintain and Secure Buyer Business by Purchasing Decision Authority (%), 2011
Figure 30: Planned Change in Marketing Expenditure Levels: Packaging Suppliers (%), 2009–2010–2011
Figure 31: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 32: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 33: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 34: Future Investment by Media Channels: Packaging Suppliers, 2011
Figure 35: Future Investment by Media Channels by Region (% increase responses), 2011
Figure 36: Future Investment by Media Channels by Company Turnover (% increase responses), 2011
Figure 37: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 38: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 39: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 40: Annual Marketing Budgets: Packaging Suppliers (%), 2009–2010–2011
Figure 41: Annual Marketing Budgets by Region (%), 2011
Figure 42: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 43: Key Marketing Aims: Packaging Suppliers (%), 2011
Figure 44: Key Marketing Aims by Region (%), 2011
Figure 45: Key Marketing Aims by Company Turnover (%), 2011
Figure 46: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 47: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 48: Amendments to Marketing Activities by Region (%), 2011
Figure 49: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 50: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 51: Use of New Media by Region (% ), 2011
Figure 52: Use of New Media by Company Turnover (% ), 2011
Figure 53: Critical Success Factors: Packaging Suppliers (% ), 2011
Figure 54: Critical Success Factors by Region (% ), 2011
Figure 55: Critical Success Factors by Company Turnover (% ), 2011

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