Home Laundry Appliances in Germany

During 2012, home laundry appliances registered strong, positive value growth for the third year running, increasing by 4%, while sales volume sales increased by 2% to 4.7 million units in 2012, a slower rate of growth than the 4% volume increase recorded in 2011.

Euromonitor International's Home Laundry Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Laundry Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

HOME LAUNDRY APPLIANCES IN GERMANY
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2007-2012
Table 2 Sales of Home Laundry Appliances by Category: Value 2007-2012
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2007-2012
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2007-2012
Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2007-2012
Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2007-2012
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2007-2012
Table 8 Company Shares of Home Laundry Appliances 2008-2012
Table 9 Brand Shares of Home Laundry Appliances 2009-2012
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Bauknecht Hausgeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 1 Bauknecht Hausgeräte GmbH: Key Facts
Company Background
Production
Summary 2 Bauknecht Hausgeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 3 Bauknecht Hausgeräte GmbH: Competitive Position 2012
Bsh Bosch & Siemens Hausgeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 4 BSH Bosch & Siemens Hausgeräte GmbH: Key Facts
Company Background
Production
Summary 5 Bosch & Siemens Hausgeräte GmbH: Production Statistics 2012
Competitive Positioning
Summary 6 BSH Bosch & Siemens Hausgeräte GmbH: Competitive Position 2012
Miele & Cie Kg in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 7 Miele & Cie KG: Key Facts
Company Background
Production
Summary 8 Miele & Cie KG: Production Statistics 2012
Competitive Positioning
Summary 9 Miele & Cie KG: Competitive Position 2012
Executive Summary
Economic Instability Leads To Slower Performance in 2012
Small Appliances Is Resilient, Outperforming Major Appliances
"made in Germany" Tag A Strong Draw for German Consumers
Internet Retailing Boosts Demand
Energy-efficient Technologies To Drive Future Growth
Key Trends and Developments
Consumer Appliances Market on the Verge of Losing Steam
Multichannel Strategy for Specialist Retailers
New Eu-labelling System Drives Demand
the Development of Smartgrid in Germany Presents Challenges
Premium Brands Benefit From Consumer Credibility
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 17 Sales of Consumer Appliances by Category: Value 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 24 Sales of Small Appliances by Category: Volume 2007-2012
Table 25 Sales of Small Appliances by Category: Value 2007-2012
Table 26 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 27 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 28 Company Shares of Major Appliances 2008-2012
Table 29 Brand Shares of Major Appliances 2009-2012
Table 30 Company Shares of Small Appliances 2008-2012
Table 31 Brand Shares of Small Appliances 2009-2012
Table 32 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 33 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Definitions
Summary 10 Research Sources