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Small Cooking Appliances in Germany

Euromonitor International, May 2012, Pages: 53

Sales value of small cooking appliances – as well as the value sales of every category therein – grew again in 2011, this time by 4%. With 2% growth, a positive development was observed for sales volume as well. The small cooking appliances category was able to benefit from an increase in home-cooking. It also benefited much from consumers’ growing search for convenience.

The Small Cooking Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Deep Fat Fryers, Electric Grills, Electric Steamers, Freestanding Hobs, Mini Ovens, Other Small Cooking Appliances, Rice Cookers, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Toasters, Waffle Makers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Small Cooking Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SMALL COOKING APPLIANCES IN GERMANY
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Small Cooking Appliances by Category: Volume 2006-2011
Table 2 Sales of Small Cooking Appliances by Category: Value 2006-2011
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2006-2011
Table 5 Unit Sales of Coffee Machines by Format: % Breakdown 2006-2011
Table 6 Company Shares of Small Cooking Appliances 2007-2011
Table 7 Brand Shares of Small Cooking Appliances 2008-2011
Table 8 Forecast Sales of Small Cooking Appliances by Category: Volume 2011-2016
Table 9 Forecast Sales of Small Cooking Appliances by Category: Value 2011-2016
Table 10 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
Bsh Bosch & Siemens Hausgeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 1 BSH Bosch & Siemens Hausgeräte GmbH: Key Facts
Summary 2 BSH Bosch & Siemens Hausgeräte GmbH: Operational Indicators
Company Background
Production
Summary 3 Bosch & Siemens Hausgeräte GmbH: Production Statistics 2011
Competitive Positioning
Summary 4 BSH Bosch & Siemens Hausgeräte GmbH: Competitive Position 2011
Clatronic GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 5 Clatronic GmbH: Key Facts
Summary 6 Clatronic GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Clatronic GmbH: Competitive Position 2011
Cloer Elektrogeräte GmbH in Consumer Appliances (germany)
Strategic Direction
Key Facts
Summary 8 Cloer Elektrogeräte GmbH: Key Facts
Summary 9 Cloer Elektrogeräte GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Cloer Elektrogeräte GmbH: Competitive Position 2011
Executive Summary
Consumer Appliances Continues Good Performance in 2011
Design and Technological Innovations Drive Growth
Premium Brands Still Feature Heavily in Consumer Appliances
Durable Goods Retailers Still Dominate Retail Sales
Small Growth Expected Despite the Mature Environment
Key Trends and Developments
A Strong Economy Boosts Consumer Confidence
Consumer Expectations Influence Purchase Decision
Different Factors Drive Purchases of Large Appliances Versus Small Appliances
Technological Innovations Drive Growth
Limelight on Coffee Machines
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 15 Sales of Consumer Appliances by Category: Value 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 22 Sales of Small Appliances by Category: Volume 2006-2011
Table 23 Sales of Small Appliances by Category: Value 2006-2011
Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 26 Company Shares of Major Appliances 2007-2011
Table 27 Brand Shares of Major Appliances 2008-2011
Table 28 Company Shares of Small Appliances 2007-2011
Table 29 Brand Shares of Small Appliances 2008-2011
Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 11 Research Sources

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