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Beauty and Personal Care Packaging in Japan

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    Report

  • 9 Pages
  • October 2025
  • Region: Japan
  • Euromonitor International
  • ID: 1801713
In 2024, Japan’s beauty and personal care packaging unit volumes declined by 1%, shaped by demographic shifts and evolving consumer preferences. However, sun care and deodorants were recording positive growth, with brands such as Biore or Shiseido introducing innovative formats like portable sprays and dual-function roll-ons.

This Beauty and Personal Care Packaging in Japan report offers insight into key trends and developments driving packaging across the category.

Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Value formats, demographic shifts and evolving preferences driving a decline in packaging unit volumes
  • Regulations and sustainability goals drive shift towards bio-based, refillable and recycled packaging
  • Regulatory reforms drive brands towards low-Impact and culturally resonant packaging solutions
PROSPECTS AND OPPORTUNITIES
  • Refill systems, value formats and SKU rationalisation will result in declining packaging unit volumes
  • Bioplastics and recycling technology will reshape the packaging landscape
DISCLAIMER