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Asia Pacific Cognitive Health Ingredients in Human Nutrition
Frost & Sullivan, March 2011, Pages: 136
This study covers the state of the Asia Pacific cognitive health ingredients market, examining drivers and restraints for growth, pricing, distribution, legislation, demand and geographical trends. Following from these, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2009 with forecasts running through 2016. The market is further divided into five subsegments including coenzyme Q-10, omega-3 oils, natural vitamin E, ginseng extracts and ginkgo biloba extracts.
This research service titled Asia Pacific Cognitive Health Ingredients in Human Nutrition provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: co-enzyme Q10, omega-3 ingredients, natural vitamin E, ginkgo biloba extracts, and ginseng extracts.
Market Overview
Proliferation of Brain-related Disorders and Growing Ageing Population Drive Growth in the Asia Pacific Cognitive Health Ingredients Markets
With the spread of neurological conditions (such as Parkinson’s and Alzheimer's) and the expanding base of the ageing population, the cognitive health ingredients market in Asia Pacific is witnessing an upward trend. Brain-related disorders are growing at an alarming rate in Asia Pacific, affecting about 1 in 1,000 of the whole population, and 1 in 50 among those aged above 80. The ageing population is also afflicted with decreased memory and concentration. Cognitive health ingredients can help offset some of the symptoms associated with these diseases and conditions. “Cognitive health ingredients are gaining traction due to the increasing frequency of lifestyle-related diseases, enhanced consumer awareness because of wider media coverage, advice of opinion leaders such as doctors, and multi-level marketing adopted by companies,” notes the analyst of this research service. “In the mature markets, vigorous R&D activities are giving rise to new product innovations, thus increasing the penetration of cognitive health products in the Asia Pacific region.”
Healthcare costs have been on the rise lately in the Asia Pacific region, owing to increase in per capita income and expenditure related to medical treatment. Healthcare costs are rising at a more rapid rate in the case of people aged 55 and above, compared to those in the younger age group. This is driving the gravitation toward cognitive health ingredients. Alternative treatments in the form of functional foods, beverages, and nutraceuticals are experiencing vigorous uptake.
Regulatory Hurdles and High Costs Restrict Market Growth
Price competition from Chinese suppliers, rigorous approval process adopted by regulatory agencies, and unpredictable raw material price fluctuations are some of the factors challenging the growth of the market. High R&D costs have also restrained the pace of market growth. Regulations related to health claims on cognitive health ingredients are expected to remain stringent in the long term in the developed economies of Japan, South Korea, and Australia and New Zealand.
Other issues such as intellectual property rights protection, licensing and distribution agreements, and so on are also of paramount importance. Proving the efficacy of the cognitive health ingredients through robust clinical trials can pave way for companies to make health claims in a hassle-free manner. Sticking to good manufacturing practices (GMP) and constantly monitoring the quality of the ingredients is vital in ensuring successful business outcomes. “To effectively compete and consolidate their market share, it is imperative for participants to launch well-thought out marketing campaigns to popularize and make consumers aware of the benefits of cognitive health products,” says the analyst. “Market participants must get vertically integrated so that they can control the supply chain as well as rein in price fluctuations, which might occur upstream in the value chain.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Geographic Region:
- Australia and New Zealand
- Japan
- South Korea
- Taiwan
- Singapore
- Malaysia
- Thailand
- Indonesia
- The Philippines
By Ingredient Type:
- Coenzyme Q10
- Omega-3 ingredients
- Natural vitamin E
- Ginkgo biloba extracts
- Ginseng extracts
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