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Viewing report
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Australia - Analysis Telecoms Market Mid 2011
Paul Budde Communication Pty Ltd, April 2011, Pages: 10
The industry is preparing itself for the National Broadband Network. While it will be several years before the full impact of the NBN is felt, it will also take several years to change the industry around. Companies will have to reorganise themselves along new markets such as infrastructure and construction; middleware such as data centres, content hosting, cloud computing, OSS/BSS; and retail.
In parallel a massive mobile broadband revolution is taking place with more than 5 million people now regularly using mobile to access broadband applications.
Industry reorganisation and repositioning is already noticeable in current market activities, where the focus from the telcos and ISPs is moving from ARPU to market share. Prices in mobile and fixed broadband have dropped significantly during 2010 as operators try to win as many customers as possible. These customer bases are becoming very valuable and more companies will want to do business with their customers through Apps and other digital services. The telcos and ISPS are positioning themselves as attractive partners for such developments.
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