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Value Added and Multimedia Services in Poland 2011. Development Forecasts for 2011-2015 (Polish Version)
PMR Ltd, May 2011, Pages: 205
Value added and multimedia services in Poland 2011, Development forecasts for 2011-2015 pulls together vital information from highly diverse sources to provide a cohesive depiction of this complex and highly fragmented market. From mobile and fixed telephony to pay television, value added services are becoming a major source of revenue for both operators and developers of popular new applications. Widespread mobile Internet access is responsible for an ever-increasing range of choices for consumers and opportunities for operators.
This new report uses historical data to clarify current market status in terms of value and structure. It deals with two separate sections: value added services in mobile and fixed telephony, which addresses value, trends and profiles of top providers; and pay television, which deals with the markets for digital platforms, cable TV and IP TV. In addition to basic information on market status and business activity, detailed forecasts for the years until 2015 are provided for every market segment.
In addition, this comprehensive document delves into the complex Polish market of value added services available for mobile telephony, further dissecting it under the segments of entertainment and leisure, mobile finances, mobile marketing and mobile internet. SMS payments, interactivity, games, graphics, music and other applications are examined in terms of current value and future opportunity.
Value added and multimedia services in Poland 2011, Development forecasts for 2011-2015 is offered to professionals in relation to this report covering Polish Telecoms. As traditional services become less profitable for investors and providers, the growing range of add on services has increased in importance. All professionals with a stake in the market need to learn the status of these services and consider the effect these new developments can have on their business, both now and in the coming years.
I. Methodology of the report
II. Executive summary
III. General overview of the market of value added and multimedia services in Poland
- Trends in the individual segments of the market
- The Polish market of value added services and multimedia, compared with selected European countries
- Institutions active on the Polish market of value added and multimedia services
IV. The market of mobile value added services
- Horizontal structure of the market for mobile value added services
- Entertainment and news
- Vertical structure of the Polish market of mobile value added services
- Key players
- Mobile operators
- Content producers
- Distributors
- Growth prospects for the market of mobile value added services
V. Mobile internet market
- Value and change of the mobile internet market
- Number of subscribers
- Infrastructure and expansion of networks
- Popularity of mobile internet in Poland
- Forecasts for the Polish market of mobile internet
- Global market of mobile internet
VI. Fixed-line value added services market
- Premium-rate and reduced-rate connections
- Players on the market of premium-rate and reducedrate connections
- Trends on the market of premium-rate and reduced-rate connections
- Growth prospects for the market of premium-rate and reduced-rate connections
- Internet – the market of additional services
VII. Pay TV market
- Digital satellite market
- Analogue cable TV
- Digital cable
- Market of IPTV
- Development forecasts for the pay TV market in Poland
- Supplement: VOD
- Supplement: Digitisation
VIII. List of graphs
IX. List of tables
X. About PMR
XI. Contact PMR
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