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Electric Motors Market in Australia
Frost & Sullivan, March 2011, Pages: 48
The research study is aimed at understanding the industrial electric motors market in Australia. The key focus area of this research is on the high efficiency industrial motors. The research covers key market drivers, restraints, industry challenges and energy efficiency trends. It includes the regulations to be followed by manufacturers of electric motors in Australia and discusses the various end-users in the industry. It also provides data on the companies involved and their market share.
This research service titled Electric Motors Market in Australia provides an analysis of the motor industry and the technologies associated with it. The study also provides an understanding of the regulations in place in the country and the trends in the near future. It provides detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: AC asynchronous, AC synchronous and DC motors.
Market Overview
High-efficiency Electric Motors Provide Ample Opportunities to Manufacturers Even in a Mature Market
Energy Savings to Justify the High Costs of Advanced Motors
With electric motors consuming 60 per cent of all electricity used in industries, end users realise that they have to focus their energy conservation efforts on getting their industrial plants fitted with energy-efficient motors. The recent energy regulations and mandatory testing in Australia to lower carbon dioxide emissions have led to numerous customers opting for high-efficiency equipment in their production facilities. Motor manufacturers will be pleased with this rising end-user awareness of energy efficiency standards as high-energy efficiency motors are 15-25 per cent costlier than a standard efficiency one. Manufacturers can justify these high costs with the motors’ significant lifecycle savings. Even though the energy use will be significant, end users can save up to 10 per cent in energy costs by using motors with higher power ratings, which translates to a return of investment period of 12-15 months. Nearly 50 per cent of newly sold motors in Australia have Eff1 efficiency or even better (premium). “However, efficiency standards in motors have already reached above 90 per cent levels and any improvement in efficiency through design changes will only achieve a marginal increase,” says the analyst of this research. “Therefore, the motor sizes will start increasing, doubling in size, in some cases.”
To a large extent, technology improvements such as integrated drive technologies, copper rotor technology, miniaturisation of integrated circuits and advances in material science have offset the pricing pressures. As Australia is a technologically advanced country, the market can expect rapid uptake of novel technologies, especially from industries such as mining, transportation, heavy machinery, steel and chemicals. “Electric motors are indispensable equipment, extensively used in all industrial, commercial and domestic establishments,” notes the analyst. “Though the market has reached maturity, the demand for electric motors is expected to be sustainable and stable, even in the long term, due continuous activity in key end-user segments.”
Market Sectors
Expert analysts thoroughly examine the following market sectors in this research:
- AC asynchronous
- AC synchronous
- DC motors
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