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European Videoconferencing Endpoints Market
Frost & Sullivan, April 2011
This Frost & Sullivan research service titled European Videoconferencing Endpoints Market provides an analysis of challenges, drivers and restraints of the market, as well as an assessment of the overall revenues for 2009 and 2010, and unit forecast up to 2016.
Market Overview
Visual Collaboration Gains Appeal as a Key Enabler for Improving Business Performance
Limited travel budgets have compelled companies to seek new communications and collaboration tools. Due to the reduced number of regular in-person meetings, tools that enable companies to build and consolidate business relations while saving time and money – such as videoconferencing – are becoming key solutions. “The need for companies to reduce their travel cost while maintaining communication with their workers and clients will drive the European videoconferencing endpoints market,” notes the analyst of this research. “Increasingly stringent environment policies imposed by the European Parliament will also promote market development.”
Service providers and vendors are constantly trying to demonstrate the economic benefits of implementing a videoconferencing solution. The solution can help reduce or avoid many business-related expenditures, costs and daily burdens. Enterprises can avoid common travelling and accommodation expenses as well as lost productivity time. Moreover, videoconferencing can accelerate the decision-making process and enhance teamwork among an ever-more dispersed workforce. “Educators can use videoconferencing as a convenient method for interactive access to classes, meetings and distance learning while physicians can leverage it to provide consultations and patient diagnostics,” adds the analyst. “Courts can deploy it to increase prison security and conduct video arrangements, while government offices can employ it to track daily strategic missions.”
Technological Improvements Paralleled by Expanded Applications to Boost Adoption
The difficulty of attaching a hard-dollar ROI to the benefits of visual communications continues to prevent large-scale investments. In addition, the adoption of videoconferencing is largely dependent on the human element. The effort needed in changing established work behaviours and substituting live interaction with video communications remains a major restraint for adoption. “The misconception that videoconferencing services are communication tools aimed at large enterprises is hindering its adoption among small and medium businesses (SMBs),” remarks the analyst. “Moreover, weak infrastructure and low bandwidth, especially in Central and Eastern Europe, are having an adverse effect on the videoconferencing endpoints market.” Nevertheless, the pace of adoption in Europe will remain strong over the next few years, as the new generation of videoconferencing systems offer enhanced value proposition and demand levels continue to remain high. In the next few years, revenue growth will be mainly driven by an increased adoption of videoconferencing as part of unified communication (UC) solutions as well as the penetration of video in SMBs.
As vendors increase their focus on providing products that are competitive and meet end-user needs, the market is becoming saturated with products that offer similar features and functionality. As the market matures, technology differentiators are reducing significantly, thereby shifting the emphasis to differentiation through marketing and implementation. “Vendors are steadily resolving security, firewall traversal, and Quality of Service (QoS) issues associated with video communications between multiple sites, thereby easing inter-company communications,” concludes the analyst. “In addition, efforts by vendors and customers in verticals like government and healthcare (telemedicine) to harness the power of videoconferencing are leading to a wider application base.” Both these factors will expand the potential target market for videoconferencing systems and lead to increased adoption.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Room systems
- Executive desktop systems
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