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Print Is Green!
WhatTheyThink, May 2011, Pages: 86
This report provides an overview of the state of green printing initiatives in the U.S. commercial printing industry. The report, an update to a special primer report first published in April 2008, includes the results of a March 2011 survey of commercial printing establishments, descriptions of a host of green certification and other organizations, sustainability success stories from the winners of the annual Environmental Innovation Awards, and a variety of steps small and large that commercial printers can take toward becoming environmentally sustainable and responsible.
The report also seeks to dispel the increasingly common notion that electronic media is more environmentally friendly than print, offering a sample of third-party research that demonstrates the often dramatic environmental costs of computers, mobile devices, data centers, and the Internet in general. The report also stresses the ways in which the printing industry and the associated links in the supply chain are taking proactive steps toward environmental sustainability. The goal of the report is to offer a value proposition for sustainable printing.
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