Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting (Second Edition)
Futurescape, May 2011, Pages: 141
This is the first critical appraisal of how Facebook and Twitter are now power brokers for the global television industry.
New business opportunities
Discover the opportunities that Twitter and Facebook make possible for television, such as paid voting with Facebook Credits, distribution via Promoted Tweets, interactive Web TV formats and pay-TV content recommendation.
Social TV strategies
Understand Facebook's and Twitter's strategies for television, as viewers increasingly engage with TV via mobiles, laptops, connected TV sets and tablets.
Social media's impact on TV
Find out how social media impacts the entire TV value chain – production, broadcasting, pay-TV distribution, viewing and advertising.
Enter the startups
Analyse the 30 innovative social TV startups that aim to revolutionise the industry, via Twitter and Facebook. Full company profiles, including deals, partnerships and business developments.
Executive summary
- Internet connectivity transforms TVs, platforms, business models and the viewing experience
- Facebook and Twitter have entered the entire TV value chain
- CE manufacturers need social networks for consumers' expectations of TV social interactivity
- Cable, satellite and IPTV operators need social networks for content recommendation
- Facebook and Twitter will compete for $180bn global TV ad spend – via the TV screen
- Data sales: the opportunity for Facebook and Twitter to diversify revenue streams
- Connected TVs will increase social networks' influence over TV ratings
In the second edition of the report, we have added four new sections and 23 screenshots, and extensively updated:
- The relationships of TV companies with Facebook and Twitter
- How the social networks continue to make inroads into the television sector
- The data in connected TV and social TV research and statistics.
Section 1: Second Edition - Key Updates
- This section analyses how the Social TV market developed between the first edition of the report (published July 2010) and the second edition (published May 2011). This focuses on the latest moves by Facebook and Twitter in social TV, together with other leading companies, such as Google and Apple. It therefore updates and reinforces the overall analysis of the report, that Facebook and Twitter are key players in the global television industry and what this means for TV and related companies.
Section 11: Social TV Startup Companies and Consumer Services
- Overview of companies that recently launched to offer specific social TV services: challenges and issues for these companies.
Section 12: Social TV Startups: Company Profiles
- Detailed business profiles of 33 startups.
Each company profile includes:
- Web site address
- Official description
- Key innovative features
- Founders
- Commercial partners
- Location
- Funding
- Company's development
Section 13: Social TV Services from TV, Media and CE Companies
- Detailed business profiles of 9 social TV startup services from major companies, such as CBS and Motorola, that exemplify how a social TV strategy is now essential for players across the TV industry as a whole.
Additional Information in Other Sections
Section 4: The Connected TV Market Data and Predictions
- Some data has been updated into 2011
- Example: Table 2 Connectivity solutions for US TV households with Internet-connected TV, March 2011
- Some market predictions now run through to 2014-2015
Section 5: Key Players and Partnerships in Building Social TV
- Information about major companies and their social TV activities has been updated
- New companies have been added to the section
There are 23 new screenshots: numbers 58 to 80
1. SECOND EDITION
1.1. New to the second edition: social TV startups and extensive enhancements
1.2. Facebook vs Twitter - the battle continues
1.2.1. Social networks are overtaking entertainment sites
1.2.2. Facebook's strengths
1.2.3. Twitter's strengths
1.3. Facebook's strategy for television
1.4. Mark Zuckerberg: Facebook will disrupt the entertainment industry
1.5. Facebook CTO: Facebook will disrupt the media sector
1.6. Models for TV companies to partner with Facebook
1.6.1. Facebook Places as a TV check-in to make the EPG social
1.6.2. Facebook Credits for video-on-demand: Warner Bros
1.6.3. Facebook Credits for TV voting: The X Factor
1.6.4. Facebook Credits for TV gameplay: FremantleMedia's Scoreboard
1.6.5. Apps for TV voting: Britain's Got Talent
1.6.6. Building audience and engagement to launch a TV channel: TVNZ's U
1.6.7. Authenticating identities for new pay-TV services
1.6.8. Driving traffic to broadcaster and content owner Web sites
1.7. The Facebook patent for curated search
1.8. Twitter's strategy for television
1.8.1. Integrating Twitter with live event TV
shows to drive viewing: the 2011 Oscars
1.8.2. Building an audience and engagement to
relaunch a TV show: BET's The Game
1.8.3. Using Promoted Tweets for TV channel distribution: Al Jazeera
1.8.4. The Twitter app for Google TV
1.9. Social TV startups - overview
1.10. Does Google hold the key patent to dominate social TV?
1.11. Connected TVs and devices: Apple TV, Google TV and other manufacturers
1.11.1. Apple TV
1.11.2. Google TV
1.11.3. Logitech Revue (Google TV) set-top box
1.11.4. Yahoo Connected TV
1.11.5. Samsung
1.11.6. Panasonic
1.11.7. Philips, Sharp and Loewe: a common connected TV platform
1.12. More consumers are connecting their TV sets to the Internet
1.13. Second screens: the iPad, tablets and mobiles
1.13.1. A broadcaster's response: the NBC Live iPad app
1.14. Research into second-screen usage alongside TV viewing
1.14.1. Intel research
1.14.2. Motorola research
1.14.3. Digital Clarity research
1.14.4. Nielsen research
1.15. Pay-TV operators and middleware providers
11. SOCIAL TV STARTUP COMPANIES AND CONSUMER SERVICES
11.1. Overview
11.2. Challenges for social TV startups
11.2.1. An urgent need to progress beyond the check-in
11.2.2. Acquiring a critical mass of users
11.2.3. Competing against TV apps and TV Everywhere
12. SOCIAL TV STARTUPS: COMPANY PROFILES
12.1. Beyond TV
12.2. Buddy TV
12.3. ClipSync
12.4. Dijit
12.5. Fanhattan
12.6. Fanvibe
12.7. Fanwave
12.8. GetGlue
12.9. HotPotato
12.10. IntoNow
12.11. i.TV
12.12. Kaibi
12.13. KickFour
12.14. Leanin
12.15. Loyalize
12.16. Miso
12.17. Numote
12.18. Philo
12.19. Screach
12.20. ScreenTribe
12.21. SocialGuide
12.22. Starling
12.23. theChanner
12.24. tvChatter
12.25. TvTak
12.26. TVmoment
12.27. TV Tune-In
12.28. TweetYourTV
12.29. VideoLive
12.30. Vloop
12.31. Vualla
12.32. WatchParty
12.33. yap.TV
13. SOCIAL TV SERVICES FROM TV, MEDIA AND CE COMPANIES
13.1. Bravo: Bravo Now
13.2. CBS: Clicker
13.3. CBS Interactive: TV.com Relay
13.4. Comcast: Tunerfish
13.5. LG: Tweet TV Android phone
13.6. Lionsgate: TV Guide
13.7. Motorola: SocialTV Companion Service
13.8. Orange (France Telecom): TV Check
13.9. Tribune Media Services: TVfriend
NEW SCREENSHOTS IN THE SECOND EDITION
Screenshot 58: Samsung connected TV set: Facebook and Twitter integration
Screenshot 59: Samsung connected TV Smart Hub app
store, Twitter and Facebook apps
Screenshot 60: Sony Google TV: Twitter app
Screenshot 61: Google TV interface: search results for Boardwalk Empire
Screenshot 62: BBC broadcasts Twitter hashtag for
comedy show Have I Got News For You
Screenshot 63: BBC iPlayer: note recommendation function on left
Screenshot 64: BBC iPlayer: recommendations
integrated with Facebook and Twitter
Screenshot 65: GetGlue on iPad
Screenshot 66: LG Tweet TV: prototype digital TV
mobile that overlays tweets on TV picture
Screenshot 67: Loyalize: featured TV shows on iPad
Screenshot 68: Loyalize: Mood-O-Meter on iPad - note Twitter integration, right
Screenshot 69: Miso on Android mobile: home screen
Screenshot 70: Miso on Android mobile: user's activity screen
Screenshot 71: Miso mobile: check in icon and what your friends are watching
Screenshot 72: Miso on iPad: Family Guy check in
Screenshot 73: Miso Web site: user's recent activity
Screenshot 74: Motorola Xoom tablet, social TV
service: Facebook and Twitter invite integration
Screenshot 75: Starling on smart phone: welcome screen
Screenshot 76: Starling on smart phone: comments on Caprica TV show
Screenshot 77: Starling on smart phone: TV shows screen
Screenshot 78: TvTak: taking photo of TV screen to identify commercial
Screenshot 79: TvTak: comment on TV commercial,
with Facebook and Twitter integration
Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest
- Beyond TV
- Buddy TV
- ClipSync
- Dijit
- Fanhattan
- Fanvibe
- Fanwave
- GetGlue
- HotPotato
- IntoNow
- i.TV
- Kaibi
- KickFour
- Leanin
- Loyalize
- Miso
- Numote
- Philo
- Screach
- ScreenTribe
- SocialGuide
- Starling
- theChanner
- tvChatter
- TvTak
- TVmoment
- TV Tune-In
- TweetYourTV
- VideoLive
- Vloop
- Vualla
- WatchParty
- yap.TV
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