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Viewing report
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Social TV: How Facebook, Twitter and Connected Television Transform Global TV Advertising, Pay-TV, EPGs and Broadcasting (Second Edition)
Futurescape, May 2011, Pages: 141
This is the first critical appraisal of how Facebook and Twitter are now power brokers for the global television industry.
New business opportunities
Discover the opportunities that Twitter and Facebook make possible for television, such as paid voting with Facebook Credits, distribution via Promoted Tweets, interactive Web TV formats and pay-TV content recommendation.
Social TV strategies
Understand Facebook's and Twitter's strategies for television, as viewers increasingly engage with TV via mobiles, laptops, connected TV sets and tablets.
Social media's impact on TV
Find out how social media impacts the entire TV value chain – production, broadcasting, pay-TV distribution, viewing and advertising.
Enter the startups
Analyse the 30 innovative social TV startups that aim to revolutionise the industry, via Twitter and Facebook. Full company profiles, including deals, partnerships and business developments.
Executive summary
- Internet connectivity transforms TVs, platforms, business models and the viewing experience
- Facebook and Twitter have entered the entire TV value chain
- CE manufacturers need social networks for consumers' expectations of TV social interactivity
- Cable, satellite and IPTV operators need social networks for content recommendation
- Facebook and Twitter will compete for $180bn global TV ad spend – via the TV screen
- Data sales: the opportunity for Facebook and Twitter to diversify revenue streams
- Connected TVs will increase social networks' influence over TV ratings
In the second edition of the report, we have added four new sections and 23 screenshots, and extensively updated:
- The relationships of TV companies with Facebook and Twitter
- How the social networks continue to make inroads into the television sector
- The data in connected TV and social TV research and statistics.
Section 1: Second Edition - Key Updates
- This section analyses how the Social TV market developed between the first edition of the report (published July 2010) and the second edition (published May 2011). This focuses on the latest moves by Facebook and Twitter in social TV, together with other leading companies, such as Google and Apple. It therefore updates and reinforces the overall analysis of the report, that Facebook and Twitter are key players in the global television industry and what this means for TV and related companies.
Section 11: Social TV Startup Companies and Consumer Services
- Overview of companies that recently launched to offer specific social TV services: challenges and issues for these companies.
Section 12: Social TV Startups: Company Profiles
- Detailed business profiles of 33 startups.
Each company profile includes:
- Web site address
- Official description
- Key innovative features
- Founders
- Commercial partners
- Location
- Funding
- Company's development
Section 13: Social TV Services from TV, Media and CE Companies
- Detailed business profiles of 9 social TV startup services from major companies, such as CBS and Motorola, that exemplify how a social TV strategy is now essential for players across the TV industry as a whole.
Additional Information in Other Sections
Section 4: The Connected TV Market Data and Predictions
- Some data has been updated into 2011
- Example: Table 2 Connectivity solutions for US TV households with Internet-connected TV, March 2011
- Some market predictions now run through to 2014-2015
Section 5: Key Players and Partnerships in Building Social TV
- Information about major companies and their social TV activities has been updated
- New companies have been added to the section
There are 23 new screenshots: numbers 58 to 80
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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