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Smartphone App Market Monitor Vol.2 (Including Special Interest Chapter on Tablets Market) Product Image

Smartphone App Market Monitor Vol.2 (Including Special Interest Chapter on Tablets Market)

  • Published: April 2011
  • 44 Pages
  • Research2Guidance

The quarterly updated data heavy monitoring report provides a comprehensive status overview on the “Smartphone App Market". All relevant market areas are being covered and displayed in an easy to read graphical report. The “Smartphone App Market Monitor“ is a quarterly service, not only for app developers, app store operators and telecom companies but for all industries which want to explore the potential of reaching out to their customers with the help of a smartphone app. The report is divided into two sections; a regularly updated market monitor and a special interest chapter.

Regular market monitor:

The regularly updated market monitor provides information on the key app market metrics, including:
- Information on the smartphone market as the number one driver of growth
- Monitoring of more than 50 full catalog app stores, highlighting their differences as well as their key performance indicators e.g. app downloads, average app prices, potential reach, number of apps and number of countries served
- Detailed performance comparison of major mobile application platforms (Apple, Android, WP7, Symbian, BlackBerry and Palm)
- Market size READ MORE >

1 PREFACE

2 QUARTERLY UPDATE ON THE SMARTPHONE MARKET
2.1 GLOBAL SMARTPHONE MARKET (PENETRATION, MARKET SHARES AND SHIPMENTS)
2.2 APP STORE PERFORMANCE
2.2.1 App store launches 2000 – 2011 Q1
2.2.2 Development of app numbers and app store market shares
2.2.3 App store performance benchmarking for leading OEM and OS app stores
2.2.4 App store performance benchmarking for leading full catalog independent app stores
2.2.5 App store comparison for MNO app stores
2.2.6 App store comparison for new or noteworthy app stores
2.2.7 Quarterly download and average app price monitoring of major app stores
2.2.8 App number changes per category in Apple, Android and BlackBerry app stores
2.3 SMARTPHONE APPLICATIONS MARKET SIZE

3 SPECIAL INTEREST CHAPTER: MEDIA TABLETS MARKET
3.1 MEDIA TABLETS MARKET
3.2 USER DEMOGRAPHICS AND ACTIVITIES
3.3 MEDIA TABLET APPS OVERVIEW

4 ABOUT RESEARCH2GUIDANCE

List of Figures
Figure 1: Smartphone share of global mobile device shipments (2007 Q1 - 2011 Q1)
Figure 2: Smartphone operating systems’ market share by shipments (2009 Q1 - 2011 Q1)
Figure 3: Number of smartphones shipped per platform (2008 Q3 - 2011 Q1)
Figure 4: New app store launches (2000 - 2011 Q1
Figure 5: Number of smartphone application stores (2007 – 2011 Q1)
Figure 6: Number of applications published in marketplaces (2007 - 2011 Q1)
Figure 7: App store share of total application downloads per period (2008 – 2011 Q1)
Figure 8: Number of applications per platform (2008/07 - 2011/03)
Figure 9: New adds of applications per platform (2008 Q3 - 2011 Q1)
Figure 10: Change in number of apps during Q1 2011
Figure 11: Average displayed paid application price in official OEM&OS app stores (2009 Q4 - 2011 Q1)
Figure 12: Average total daily downloads per app store (2009 Q4 - 2011 Q1)
Figure 13: Average daily downloads per app (2009 Q4 - 2011 Q1)
Figure 14: Paid smartphone application download revenue (2007 - 2011 Q1)
Figure 15: Total smartphone application downloads (2007 - 2011 Q1)
Figure 16: Installed base of application shoppers (2007 - 2011 Q1)
Figure 17: Media tablets shipped in 2010
Figure 18: Media tablet market share by OS in 2010
Figure 19: Media tablet total shipment in 2010 – 2015
Figure 20: Media tablets by OS and devices
Figure 21: Media tablet price comparison by device features
Figure 22: Media tablet usage: planned vs. actual
Figure 23: Percentage of media tablet use by location
Figure 24: Average time spent on tablets per day
Figure 25: iPad use by location and physical position at home
Figure 26: iPad usage away from home
Figure 27: Download behavior comparison: all smartphones, iPhone and iPad users
Figure 28: Share of iPad users who downloaded paid apps from each category
Figure 29: User demographics comparison by gender
Figure 30: User demographics comparison by age: iPad vs. iPhone
Figure 31: App store comparison: iPad vs. iPhone
Figure 32: Share of paid and free apps comparison: iPad vs. iPhone
Figure 33: Average displayed paid app price
Figure 34: iPad and iPhone apps per category

List of Tables:
Table 1: Smartphone operating systems’ market share by shipments (2009 Q1 - 2011 Q1)
Table 2: Number of smartphones shipped per platform (2008 Q3 - 2011 Q1)
Table 3: Application stores list (2011 Q1
Table 4: Key facts and figures of major OS&OEM App Stores (1/3)
Table 5: Key facts and figures of major OS&OEM App Stores (2/3) (2009 Q1 – 2011 Q1)
Table 6: Key facts and figures of major OS&OEM App Stores (3/3) (2009 Q1 – 2011 Q1)
Table 7: Key facts and figures of major independent full-catalogue stores (1/2)
Table 8: Key facts and figures of major independent full-catalogue stores (2/2)
Table 9: MNO app stores monitor: key facts and figures (1/4)
Table 10: MNO app stores monitor: key facts and figures (2/4)
Table 11: MNO app stores monitor: key facts and figures (3/4)
Table 12: MNO app stores monitor: key facts and figures (4/4)
Table 13: Other major smartphone app stores’ details
Table 14: Average displayed paid application price in official OEM&OS app stores (2009 Q4 - 2011 Q1)
Table 15: Average total daily downloads per app store (in millions) (2009 Q4 - 2011 Q1)
Table 16: Average daily downloads per app (2009 Q4 - 2011 Q1)
Table 17: Number of apps per category, new adds and growth rates (Apple App Store) (2010 Q4 - 2011 Q1)
Table 18: Number of apps per category, new adds and growth rates (Android Market) (2010 Q4 - 2011 Q1)
Table 19: Number of apps per category, new adds and growth rates (BlackBerry AppWorld) (2010 Q4 - 2011 Q1)

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