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Smartphone App Market Monitor Vol.2 (Including Special Interest Chapter on Tablets Market)
Research2Guidance, April 2011, Pages: 44
The quarterly updated data heavy monitoring report provides a comprehensive status overview on the “Smartphone App Market'. All relevant market areas are being covered and displayed in an easy to read graphical report. The “Smartphone App Market Monitor“ is a quarterly service, not only for app developers, app store operators and telecom companies but for all industries which want to explore the potential of reaching out to their customers with the help of a smartphone app. The report is divided into two sections; a regularly updated market monitor and a special interest chapter.
Regular market monitor:
The regularly updated market monitor provides information on the key app market metrics, including:
- Information on the smartphone market as the number one driver of growth
- Monitoring of more than 50 full catalog app stores, highlighting their differences as well as their key performance indicators e.g. app downloads, average app prices, potential reach, number of apps and number of countries served
- Detailed performance comparison of major mobile application platforms (Apple, Android, WP7, Symbian, BlackBerry and Palm)
- Market size by download revenue and installed base of smartphone application users. In the special interest chapter this report features the tablets market, tracking changes over the past year, since Apple first released its market changing iPad. The tablet section includes:
- a one year review of the market
- an outline of market reactions to the iPad,
- research into how people are using the tablets,
- an overview of the differences between tablet and smartphone app usage,
- visualization of the current status of tablet market,
- and forecasts of market growth and major trends on the horizon.
By comparing and evaluating different sources, the “Smartphone App Market Monitor” provides the most comprehensive available picture of the app market. The “Smartphone App Market Monitor” acts as a selection of the best analysis of the smartphone app market. The smartphone app market is dynamic in a way not seen before in the mobile world. Therefore the market monitor is updated and extended every quarter. The market monitor is designed to support your internal discussions and business decisions; therefore all content is presented in graphs and tables. As with all research2guidance projects, the research behind these reports has not been commissioned or sponsored in any way by any business, government, or other institution. Additional services: PowerPoint package: All graphs and tables can also be obtained as PowerPoint slides for easy use in your presentations.
The special interest chapter of Vol.1 detailed smartphone user demographics and habits including:
- Average downloads per user
- Time spent using apps
- User demographic differences per platform (Apple‘s iOS, Android, Symbian, BlackBerry, Palm WebOS, Windows Mobile) - Device and platform preferences
- Most popular app categories and app discovery methods
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