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Product Insights: Global Tradeshow Update - Cosmoprof 2011

Datamonitor, April 2011, Pages: 10


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The Global Trade Show Update is The look-back at Cosmoprof. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a summary of major products and innovations from the trade show.

Features and benefits

- Get the highlights from this year’s Cosmoprof.
- Drive product ideation or track emerging trends by studying the key innovations from the trade show.
- Gain an insight into the mood of the personal care industry through the opinion of key players.

Highlights

Shower products were the focus of the innovative product developments that highlighted this year's Cosomprof event. The Product Launch Analytics (PLA) team discovered novel soap and sponge combinations seeking to gain an edge through enhanced convenience benefits.

Your key questions answered

- What is Cosmoprof?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from Cosmoprof that I should be aware of?




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