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Product Insights: Confectionery in the US
Datamonitor, May 2011, Pages: 60
This report forms a part of the The product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the US confectionery market, segmented by key confectionery categories
- Contextualizes the US in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, packaging and price points
Highlights
- The US is leading the global confectionery market in terms of the number of new products launches in 2010.
- Chocolate category accounted for more almost half of the new product launches, followed by sugar confectionery which accounted for one third of the new product launches.
- In 2010, 'milk chocolate' emerged as the most popular flavor among all new confectionery products launched in the US while plastic was the most popular packaging material. Over half of all new product launches in the US confectionery market in 2010 were priced in the range of $0-3 with 'single serving' being the most popular claim among them.
Reasons to Purchase
- Assess product innovation trends in your market
- Learn from successful new product launches
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