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Instore Services and Events in Global Retailing
Verdict Research Limited, May 2011, Pages: 76
Specialist retail stores are increasingly faced with competition from the online retail channel as well as supermarkets and other non-specialists. This has renewed the emphasis on attracting shoppers by providing entertainment and advice. This report outlines the key drivers behind such a strategy as well as providing inspiration and advice for retailers hoping to create instore destinations.
Features and benefits:
- Glean ideas for your retail business by uncovering innovative examples of instore services and events taking place across all retail sectors.
- Benchmark your instore services and events against competitors by discovering the key trends within your sector.
- Discover how to differentiate your retail business by offering instore services and events beyond the norm in your retail sector.
- Futureproof your instore investments by uncovering they type of sevrices and events that will be important going forward.
- Identify which retailers are offering more services and events for their customers and provide them with assistance.
Highlights:
By offering enhanced services and events in their stores retailers can enhance sales by; instilling customers with the confidence to buy and use certain products, engendering lifelong loyalty in their retail brand and differentiating themselves from retail competitors, especially those online.
Across all core sectors, DIY and electrical retailers have made the most innovative steps towards engaging with children. Specifically this has included children's home improvement workshops, summer camps and operating as a destination for school trips. Best practice examples include Apple, B&Q in the UK, and Bunnings Warehouse in Australia.
Grocers should strive to deliver unique services that act as a differentiator for consumers. This may include targeting neglected consumer segments such as the elderly by providing free large-print prescriptions and recipe cards, and foreign language consumers, by improving awareness of multi-lingual staff.
Your key questions answered:
- What services are being adopted by grocery, clothing, health and beauty, entertainment, electronics and DIY retailers in key global markets?
- How have retailers across the world implemented services such as shoe and bra fitting, DIY and cooking workshops and technology training?
- How have retailers created a sense of theatre by providing events such as creative writing lessons, celebrity meet and greets and clothes swaps?
- Why have retailers in sectors such as grocery, apparel, and health and beauty, felt motivated to offer instore services?
- Which services and events will be important for the retail sector in the future?
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