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Viewing report
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UK E-Retail 2011
Verdict Research Limited, May 2011, Pages: 251
Online retail has substantially outperformed the wider market during the downturn, due to its value credentials and immaturity as a channel. However, retailers will now see growth tailing off unless they can offer shoppers greater enjoyment and convenience, particularly in regards to delivery options.
Features and benefits:
- Contains comprehensive consumer research data on the online shopping habits of 3,000 shoppers.
- Offers extensive analysis of demographic profiles and shopper behaviour.
- Addresses a range of relevant key issues, such as the impact of social media, the role of SEO and how retailers should adapt to multichannel shoppers
- Data includes market value and growth 2005-2010, with annual forecasts to 2015 for the online market and nine key sub sectors separately.
Highlights:
The online channel grew by 15.8% to £23.1bn in 2010, a significant outperformance of the wider retail market. The major driver of this has been cautious shoppers viewing the internet as offering better value. In 2010 more online shoppers stated the internet was superior to stores for both cheaper goods (73.5%) and comparing prices (81.5%).
With fewer easy wins available from new shoppers, online retailers must now begin to focus on how they can get consumers spending more per head.
For many retailers complacency has created barriers to shoppers spending more, such as poorly developed delivery and returns options, pedestrian sites and poor customer service.
As a greater number of older consumers gain online access, more are shopping and spending on the internet. However, there is also a warning for retailers that growth in this area will not necessarily come easily. In both the health & beauty and food & grocery sectors penetration of older shoppers fell in 2010.
Your key questions answered:
- What is the size and future growth potential of the online market by sector and what prospects does it offer to my business?
- What are the attitudes and behaviours of online shoppers in different sectors and how can I attract and convert them?
- What are the future challenges facing online retailers and how can I prepare for them?
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