Pay TV in Europe 2010 - 2014 - The Calm Before the Storm
Rethink Research, May 2011
The Battle for Europe's pay TV markets
This is a battle which so far is hot only in France, and maybe in one or two hotspots like Romania and Poland – for the rest of Europe there is a lull before the storm as operators gather up the low hanging fruit. But in these hot-spots there are price wars, a bewildering variety of bundles of TV, Broadband, fixed and mobile voice, taking in pre-paid, post-paid or pay as you go combinations. The rest of Europe has all this in store.
But across Europe all pay TV players are getting ready for war – for cable that's transforming more of its lines to digital and fast broadband, for satellite it's trying to buy ISP lines for a return path and for IPTV it's about accommodating HD and getting ready for 3D.
Prices and ARPU remain high in cable dominated countries, but where the technologies are all present, markets will be eroded by price wars, triple play discounts and special offers. This will spread across Europe like wildfire.
Rethink Technology Research has examined the strategy of over 120 pay TV operators, ARPU and growth rates, strategic initiatives, and technology partnerships. We show and predicted technology and operator breakdowns in 27 European territories, taking in 121 million pay TV homes today, rising to 145 million by the end of 2014.
Methodology
Conclusion and Summary
A look at pay TV Europe Wide
- Subscriber Numbers
- Penetration
European Pay TV Technology Landscape
Major Operators
Country Reports - From Biggest to Smallest
- France
- Germany
- UK
- Poland
- The Netherlands
- Italy
- Romania
- Belgium
- Spain
- Portugal
- Hungary
- Switzerland
- Denmark
- Sweden
- Czech Republic
- Norway
- Finland
- Austria
- Ireland
- Slovakia
Pay TV Minnows
- Croatia
- Lithuania
- Slovenia
- Greece
- Latvia
- Estonia
Conditional Access markets in Europe
Diagrams and tables
Pay TV in Europe 2010 by Country
Pay TV in Europe 2014 by Country
Pay TV in Europe 2010 share by Country
Pay TV in Europe 2014 share by Country
Euro Pay TV penetration of homes 2010
Euro Pay TV penetration of homes 2014
Penetration pay TV 2010 per TV home
Penetration pay TV 2014 per TV home
Pay TV: Technology market share 2010
Pay TV: Technology market share 2014
Pay TV by major operator 2010
Pay TV by major operator 2014
Pay TV in France 4 Graphs
Pay TV in Germany 4 Graphs
Pay TV in the UK 4 Graphs
Pay TV in Poland 4 Graphs
Pay TV in the Netherlands 4 Graphs
Pay TV in Italy 5 Graphs
Pay TV in Romania 4 Graphs
Pay TV in Belgium 4 Graphs
Pay TV in Spain 4 Graphs
Pay TV in Portugal 4 Graphs
Pay TV in Hungary 4 Graphs
Pay TV in Switzerland 4 Graphs
Pay TV in Denmark 4 Graphs
Pay TV in Sweden 4 Graphs
Pay TV in Czech Republic 4 Graphs
Pay TV in Norway 4 Graphs
Pay TV in Finland 4 Graphs
Pay TV in Austria 4 Graphs
Pay TV in Ireland4 Graphs
Pay TV in Slovakia 4 Graphs
Pay TV Minnows 6 countries, 3 graphs per country
Conditional Access 2 Graphs
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