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European Markets for Hearing Aids and Audiology Devices 2011 (Executive Summary)

iData Research, June 2011, Pages: 12


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The retail European hearing aid and audiology device market was valued at over €3.8 billion in 2010, while the wholesale market was valued at almost €1.3 billion. The retail market is expected to grow rapidly by 2017 due to aggressive growth strategies among local and international retail chains and the adoption of new technologies such as wireless Bluetooth® hearing aids and receiver-in-canal models. In addition, the European market for hearing devices exhibits high market potential as the penetration of hearing aid users in Europe is only 18.5%. Growth of the hearing device market is largely dependent on the reimbursement policies of each country, the technological innovations that are offered by the manufacturers and the distribution of hearing aids by the retailers to the end users. This report includes a comprehensive analyses of the wholesale and retail hearing aid markets by style, circuit and battery size and the market for cochlear implants.

The European markets include:
- Austria,
- Belgium,
- Denmark,
- Finland,
- France,
- Germany,
- Italy,
- the Netherlands,
- Norway,
- Portugal,
- Spain,
- Sweden and
- Switzerland

Phonak, Oticon, Siemens, GN ReSound and Widex lead the almost €1.3 billion wholesale market, while Cochlear and MED-EL lead the cochlear implant market. This report provides a comprehensive and detailed analysis of market revenues by device type, market forecasts through 2017, unit sales, average selling prices, market drivers and limiters and a detailed competitive analysis, including manufacturer market shares and product portfolios.

This is an executive summary only. The full-report is also available for purchase.



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European Markets for Hearing Aids and Audiology Devices 2011



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