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Newzoo Games Market Revenue Report 2010
Newzoo BV, Jan 2010, Pages: 28
It has become practically impossible to keep track of the total games market by “top-down” estimates, traditionally based on retail sales or turnover of large players. To be able to include key parts of the market such as second-hand trade, digital distribution and online spending, the data in the Newzoo Games Market Report is based on a “bottom-up” approach, asking consumers directly.
This is why the full report can also provide platform overlap data and average budget spent per person per game platform, key for strategic decision making and realistic business plans.
The data in this report is based on the landmark 2009 International Gamers Survey, initiated by Newzoo in co-operation with TNS. The survey involved more than 13,000 respondents aged 8 years and up, carefully selected to represent each individual country's demographic profile.
Platform Definitions:
Revenue figures are based on money spent per typical game platform.
- Consoles: all types including handheld consoles such as Nintendo DS & PSP.
- PC games: games installed and played on a PC: downloads and boxed products. Excluding premium (casual) downloads from game portals and MMO clients.
- Game portals: all types of online (casual) game platforms including social networks.
- MMOs: massively mulitplayer online games and virtual worlds (e.g. Habbo)
- Mobile: all mobile phones and iPod Touch.
Revenue Breakdown:
- All revenues are based on direct consumer spending, no advertising or B2B.
- Consoles & PC games: includes boxed products, digital distribution, second-hand.
- Game portals: includes premium (casual) game downloads, subscriptions, micro- transactions.
- MMOs: includes subscriptions, micro- transactions, client downloads and client boxed product.
- Mobile: game downloads.
Revenues per platform
In all countries console games (including a large second-hand market) take up more than half of the total money spent, except for Germany where PC games are traditionally very popular. The UK is a relatively strong market for mobile games. Germany and the US have a clearly lead when it comes to spending money on (casual) game websites.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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