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Viewing report
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Wine & Dine™ Detailed Report: Casual Dining Segment
Merrill Research, Jan 2006, Pages: 85
The Wine & Dine™ Detailed Report: Casual Dining Segment is now available.
Background:
- A large portion of wine in the U.S. (estimated at 30%) is sold through the restaurant channel.
- Dollars spent are disproportionately high in the restaurant channel.
- Restaurants provide an excellent opportunity to gain trial for new and established brands.
- Some brands are solely dependent on the restaurant channel.
- Despite the volumetric importance, reliable information about wine buying in restaurants is lacking.
Objectives:
- To provide;
- A comprehensive, detailed, accurate, timely and nationally representative picture of wine sales in U.S. restaurants.
- A stable, on-going and projectable source of data regarding wine purchasing behavior in restaurants.
Product samples
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