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Viewing report
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Wine & Dine™: Sparkling Wine Report
Merrill Research, Jan 2005, Pages: 17
As a supplement to our regular Wine & Dine™ tracking study, we included a series of sparkling wine questions in both the Holiday 2004 and Holiday 2005 Waves.
Specific objectives were to provide a timely and nationally representative picture of sparkling wine consumption and retail purchase.
Each respondent was asked:
- Consumption frequency
- Retail purchase volume, by price category
- Brands purchased in past three months
- Frequency of consuming straight, mixed and for a toast
- Occasion (frequency of purchasing for a gift, party, dinner, special occasion)
Methodology:
- Nationally representative sample used.
- Screened and pre-recruited online.
- Screening criteria.
- A total of 5,055 people were screened and 3,188 said they ever drink sparkling wine.
- Data collected November 7, 2005 – January 9, 2006.
- Holiday 2004 Wave.
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