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Away-From-Home Tissue and Hygiene in the US Product Image

Away-From-Home Tissue and Hygiene in the US

  • Published: June 2013
  • Region: United States
  • 25 pages
  • Euromonitor International

Away-from-home tissue producers continued to invest in alternative fibres such as bamboo and agricultural crops for producing their tissue products. In June 2012, Kimberly-Clark Professional test marketed tissue products that contain 20% bamboo as well as some tissue products made in part with alternative fibres, including wheat straw in North America. Agricultural crops that remain in the field after harvesting such as wheat straw are being considered for use as alternative fibres. In...

The Away-From-Home Tissue and Hygiene in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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AWAY-FROM-HOME TISSUE AND HYGIENE IN THE US
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Wipes by Type
Table 1 Away from home wipers % value sales by format 2012
Competitive Landscape
Prospects
Category Data
Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 3 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 4 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 5 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 7 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Executive Summary
Afh Continues To Experience Value Growth That Retail Lacks
Marketers Raise the Bar on Commodities To Drive Value
Toilet Paper Turns Out To Be the Most Competitive Category
Tissue and Hygiene Sees Value Growth in Secondary Distribution Channels
Incontinence Is Expected To Lead Value and Volume Growth
Key Trends and Developments
Rising Standards on Basic Commodities
Continued Destigmatisation of Previously Unmentionable Categories
Green Trends Continue To Grow Across Tissue and Hygiene
Incontinence Shows the Most Dynamic Growth
Secondary Distribution Channels Grow Important for Retail Tissue and Hygiene
Market Indicators
Table 8 Birth Rates 2007-2012
Table 9 Infant Population 2007-2012
Table 10 Female Population by Age 2007-2012
Table 11 Total Population by Age 2007-2012
Table 12 Households 2007-2012
Table 13 Forecast Infant Population 2012-2017
Table 14 Forecast Female Population by Age 2012-2017
Table 15 Forecast Total Population by Age 2012-2017
Table 16 Forecast Households 2012-2017
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 19 Tissue and Hygiene Retail Company Shares 2008-2012
Table 20 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 21 Penetration of Private Label by Category 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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