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Away-From-Home Tissue and Hygiene in the US

  • ID: 1819844
  • March 2015
  • Region: United States
  • 20 pages
  • Euromonitor International

Away-from-home tissue and hygiene in the US is consolidated among a few multinational corporations, specifically Kimberly-Clark Professional, Georgia-Pacific and SCA. While these three corporations have more or less established their niches in the US, large parts of the Americas still have nascent away-from-home markets just waiting to be taken up by the big players. Thus, the focus has shifted away from the US category and towards the developing markets where growth will come much easier.

The Away-From-Home Tissue and Hygiene in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE US

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Away-from-home Wipers by Type
Table 1 Away-From-Home Wipers: % Value Sales by Format 2014
Competitive Landscape
Prospects
Category Data
Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 3 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 7 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Executive Summary
Tissue and Hygiene Continues To See Overall Growth
Growth in Afh Category Hampered by Product Rationalisation
Procter & Gamble Enters Incontinence Market
Internet Retailing Growing, and Will Continue
Changing Cultural Attitudes Will Affect Sanitary Market
Key Trends and Developments
Tampons Continue Their Decade-long Decline
Incontinence Market Sees Entrance of Major Player
Internet Retailing More Important Than Ever
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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L'Oréal Group Firmenich SA Tate & Lyle, PLC. Procter & Gamble Co. Aveda Corporation