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Men's Grooming in the US

Euromonitor International, May 2011, Pages: 46


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Men’s grooming producers were sceptical entering 2010. A sharp decrease in growth in 2009 and the continuing economic uncertainty left many wondering when the recovery would begin. However, men proved very willing to once again open their wallets for razors, deodorants and bath and shower products. Although the metrosexual craze has subsided, its legacy continues to influence consumer behaviour, and there is no sign that men will care less about – or be less willing to spend on – their...

The Men's Grooming in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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