+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Oral Care in the US

  • PDF Icon

    Report

  • 29 Pages
  • May 2024
  • Region: United States
  • Euromonitor International
  • ID: 1819896
In 2022, the US experienced value-conscious behaviour across consumer goods industries, catalysed by high inflation and subsequent price increases. Tightening wallets caused US consumers to re-evaluate essential purchases, including oral care products, and seek economical channels, such as warehouse clubs. As a result of the economic environment, the category saw an inflated performance in value terms, with most oral care categories facing volume declines.

The Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Performance driven by rippling inflationary environment and post-pandemic interest in oral health
  • Electric toothbrushes leads growth due to efficacy and innovation
  • Beauty formats bring variety to whitening innovation
PROSPECTS AND OPPORTUNITIES
  • Oral care tools act as an opportunity for adjacent diversification
  • Investment in young consumers creates early habits and brand awareness
  • Clean oral care supports the consumer desire for “better for you” products
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2018-2023
  • Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 10 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources