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Broadcast/Pro Master Control Switchers Report

SCRI International, Inc, April 2011, Pages: 10


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Obviously, television and video production cannot do without MCs. Programs cannot be pulled together or accomplish any cohesion without a switcher that can go from one programming input to the next. MCs are seen throughout the production world… evident in the edit suite, control rooms, remote trucks and many other facilities. A fully integrated, interesting television production is impossible without a switcher. They bring together all different programming sources, audio and video into one place, with both digital and analog inputs.

This is just part of the findings from SCRI’s Broadcast/Pro Video Master Control Switchers Report. The full SCRI report provides quantitative data, based on extensive annual primary research surveys (since 1984) of broadcast and pro video facilities in each of the following end-user vertical markets: broadcast television stations, cable television stations, post production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).

Quantitative data tables for 2006, 2007 & 2008 show total number of end-user facilities, total number and percentage purchasing by year , total dollars spent purchasing, total units purchased, average number of units purchased per end-user facility, and average price per unit. This data is displayed for each of the six vertical end-user markets as well as for the total across the board broadcast / pro video marketplace.

In addition, charts and tables show total units by format, by price range and by market share of the leading brands.

The approximately 10 page report commences with a detailed written report of the total category as well as of each individual vertical end-user market, bringing the quantitative data tables and charts to life with insightful analysis and forecasts. The written analysis is followed by the quantitative data tables and charts



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