- Language: English
- 381 Pages
- Published: October 2012
- Region: Global
On-Demand Briefing: Free Market Research: Leveraging Solar and Commercial Energy Data
- Published: April 2011
- Region: Global
- 54 Pages
- AltaTerra Research
Finding and making effective use of accurate market data is essential to making informed decisions and developing a business case - especially in the dynamic marketplace for on-site distributed renewable energy and energy efficiency innovations. Since the industry is still immature and evolving, public and other information sources are widely dispersed and vary in quality and content.
Learn how to use publicly available market data and information to gain valuable insight into the United States renewable and conventional energy markets and improve your strategy, business development, marketing and sales decisions.
Jon Guice, AltaTerra’s head of research, opens the briefing with an orientation to effective industry analysis in conventional and alternative energy markets. Eric Paul, analyst at AltaTerra Research, discusses how to find and make the best use of the latest information on energy consumption and prices. Larry Sherwood, author of the U.S. Solar Market Trends published by the Interstate Renewable Energy Council (IREC), presents an overview of solar market research data including what information is available, differences between sources, and how to effectively utilize the free renewable energy market data to make informed decisions. The briefing is focused on commercial, institutional, and industrial energy purchasers, while touching on residential and utility segments.
Who Should Attend?
- Business development professionals
- Energy efficiency industry participants, consultants and analysts
- Environmental organizations
- Financial and investment groups
- Information service providers
- Market intelligence and marketing managers
- Product and brand managers
- Regulatory and PR staffers
- Renewable energy executives
- Renewable energy project developers
- Renewable energy sales professionals
- What are the differences between various sources of free market data?
- What types of information about the distributed renewable energy market are available?
- Is the number of solar installations available by state? Where can installation cost data be found?
- Is there any public data for tracking shipments going through the distribution channel?
- How do I know how much energy is used by a particular type of business or organization?
When you register for this on-demand briefing you will receive: the presentation slides in PDF format and online access to a recording of the live event. Information for accessing the recording is included on the first page of the presentation slides.
Required: Windows® 7, Vista, XP or 2003 Server
Required: Mac OS® X 10.4.11 (Tiger®) or newer
AltaTerra Research is a research and consulting firm focused on sustainable business and the enterprise marketplace for clean technology solutions. AltaTerra briefings offer executive-level education in an interactive format, with online slide presentations by qualified experts, followed by an open forum for questions and discussion. They provide a vehicle for communication between attendees, speakers and analysts, cultivate discussion about published research, and provide catalysts for further research. SHOW LESS READ MORE >
About the Presenters:
Jon Guice is the managing director of research at AltaTerra Research, where he performs and oversees market research projects ranging from one-day "quick hits" to multi-month, original research projects for large organizations. AltaTerra Research market research clients in renewable energy range from startups and government agencies to large, established players in the global market. Prior to AltaTerra, Dr. Guice played leadership and strategy roles in a cleantech design engineering practice, an early-stage renewable energy company, a NASA R&D organization, and a new product research program at Stanford University and the Royal Institute of Technology in Stockholm. Jon Guice earned a doctorate as a Regents Fellow in the first-ranked science and technology studies program and a master’s degree focused on qualitative and quantitative social science methods at the University of California, San Diego. He has spoken and published widely on global industry trends, research management, and product innovation.
Larry Sherwood is widely known as the author of the authoritative annual report,U.S. Solar Market Trends published by the Interstate Renewable Energy Council (IREC), which is used for U.S. Department of Energy and International Energy Agency reports on U.S. solar installations. Mr. Sherwood has nearly 30 years of experience in renewable energy, currently as president of Sherwood Associates. His public roles include serving as project administrator for the Solar America Board for Codes and Standards, executive director of the Small Wind Certification Council, and editor of the IREC Small Wind Newsletter. Previously, Larry Sherwood served as executive director of the American Solar Energy Society where he launched new programs. A graduate of Dartmouth University, Larry Sherwood is a frequent conference speaker and has been widely quoted in the press, including inThe New York Times.
Eric Paul is an AltaTerra Research analyst specializing in clean energy markets and industries, where he has contributed to consulting engagements with solar industry clients on market-facing projects and recently published the report "Utility Solar: U.S. Market Takes Off" as co-author. Prior to joining AltaTerra, Eric worked for the Business Environmental Alliance in Sonoma County, assisting a wide variety of companies with implementation of sustainable business practices. Eric holds a degree in economics from Carleton College.