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Market Insights: Juices in Mexico
Datamonitor, May 2011, Pages: 40
The 'Market Insights: Juices in Mexico' report provides an insight into the latest developments in the Mexican juices category. It provides detailed analysis of new product development and trends by market players, supported by relevant product examples of new launches in the market.
Features and benefits
- Market understanding: develop a detailed understanding of the juices category and identify the key growth segments within it.
- Consumer trends and behavior – Find out the latest consumer trends which are driving the category and access consumption and usage data.
- New product launches and trends – Gain a broad understanding of the latest launches in the category and trends in new launches including top flavors
- Competitive landscape – Obtain information about key players operating in the category and understand their key strengths in various segments.
Highlights
- The Mexican juices category recorded volume sales of 3 billion liters and grew by 6.5% during 2004–09. Over the forecast period (2009–14), the category is estimated to grow at a rate of 4.6%.
- Factors like the growing childhood obesity rates and related government measures are driving juices consumption and sales in the country. Additionally, the country's large tourism industry is expected to boost the sale of juices.
- Growing health consciousness has resulted in pure fruit juices holding the highest share among all new juices launched in 2010.
Your key questions answered
- What are the key drivers of the category that can be leveraged to boost sales?
- What product development/positioning strategies can be adopted to tap various consumer segments?
- How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?
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