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Digital Cinema Prompts Mild Applause, But No Hollywood Happy Ending Yet Dec 07

Standard & Poors, Dec 2007


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Abstract
For years, proponents have predicted the advent of digital cinema, which is now beginning to be a reality. Digital technology is making its debut in the motion picture exhibition industry, with productivity benefits for theater chains and opportunities to harness advertising and three-dimensional (3D) film technology. Digital projection and 3D technology both promise advances in the quality of the theater-going experience. Cost savings and higher yields from theatrical releases should accrue to Hollywood studios. However, Standard & Poor's Ratings Services does not view digital cinema as a makeover or panacea for the industry. Digital cinema encompasses both digital projection and digital capture of movie images--the latter relating more to the studio production process and its economics. Regal Entertainment Group (Regal;...

Companies mentioned in this report are: Eastman Kodak Co.,Carmike Cinemas Inc.,IMAX Corp.,Regal Entertainment Group,Deluxe Entertainment Services Group Inc.,Cinemark Holdings Inc.,AMC Entertainment Holdings Inc.

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.




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