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Green Marketing - Global Strategic Business Report Product Image

Green Marketing - Global Strategic Business Report

  • ID: 1824116
  • April 2012
  • Region: Global
  • 1254 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.

The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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GREEN MARKETING

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Green Marketing: A Buoyant Market II-1
Recession and Green Marketing II-2
Growth Drivers II-2
Challenges & Issues with Green Marketing Initiatives II-3
Credibility of Environmental Claims II-3
Consumer Perceptions - Not Always Right II-3
Future Relevance of Present Environmental Decisions:
A Persistent Issue II-4
Bowing Down to Competitive Pressures II-4
Pressure of Cost Reduction and Profit Enhancement II-4
Development of Standards II-4
Over-Ambitious Presumptions II-4

2. MARKET DYNAMICS II-5
The Role of Environmental Labels II-5
Internet - The Medium for Information Dispersal II-5
Investment Initiatives of Green Companies II-6
Government Funding for Green Initiatives II-6
Green Packaging for Food and Beverage Market II-6
Green Packaging - The Role of Bioplastics II-6
Bioplastics - Are They Truly Biodegradable? II-7
Grappling with Ethical Challenges II-7
Sustainability in Beauty Packaging Market II-8
Green Trends in Buildings II-8
Green Marketing & Children's Wear Industry II-8
Energy Conservation in ICT Sector II-8
Household Cleaning Products II-9
Green Marketing in Apparel Industry II-9
High Cost Hampers Sales II-10
Focus on Waste Reduction II-10
Significant Influence of Regulations and Standards II-10

3. PRODUCT OVERVIEW II-11
Green Marketing - An Introduction II-11
Social, Retail, Environmental Aspects of Green Marketing II-11
The Need for Green Marketing II-12
Historic Review II-12
‘Green' Products II-13
Green Initiatives of Select Companies II-13
Life Cycle Analysis: Determining Product's Greenness II-14
How is Green Marketing Different from Other Advertising Forms? II-14
The Four Ps of Green Marketing II-15
Businesses & Green Marketing Initiatives II-16
Regulatory Pressure II-17
Regulatory Specifications in Select Countries II-18
Social Responsibility II-18
Cost/Profit Factors II-18
Competitive Pressures II-18
Green Consumer II-19
Levels of Green Marketing II-19
Transformative Green Marketing II-19
Normative Green Marketing II-20
Strategic and Operative Green Marketing II-20
Eco-Sponsoring and Eco-Labeling II-21

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-22
Whirlpool Unveils Duet II-22
Whirlpool Unveils ‘Green Generation' Range of Resource-Saving
Appliances II-22
Kimberly-Clark Unveils Scott Naturals Smart Flush Bags II-22
Green Irene Unveils Enzyme Cleaners II-23
SAPOS Unveils Natural Cleaners and Green Cleaning Products II-23
Newell Rubbermaid Introduces Paper Mate Biodegradable II-23
Unilever Unveils Sustainable Living Plan II-24
Sunchips Rolls Out First-Ever Fully Compostable Chip Bag II-24
Great Atlantic & Pacific Tea Unveils Green Way II-24
Seayu Enterprises Unveils Clean+Green II-24
Martha Stewart Enters into Agreement with Hain Celestial II-25
Clorox Unveils Green Wipes II-25
iGo Unveils Green Laptop Charger II-25
Betagro Introduces Kooling Max II-25
GRIP Promotions Introduces Green Alternative for Unattractive
Appliances II-26
Clorox Introduces Range of Natural Cleaning Products II-26
Marcal Paper Mills Unveils Marcal Small Steps II-26

5. RECENT INDUSTRY ACTIVITY II-27
Siegwerk Takes Over Environmental Inks II-27
ULC Standards Takes Over TerraChoice II-27
P&G Unveils Green Marketing Efforts II-28
Newell Rubbermaid Brands Enters into Partnership with TerraCycle™ II-28
Cereplast Collaborates with Oculus3D II-28
HGTV Enters into Partnership with Serta II-29
Duane Reade Announces EcoClub Customer Reward Program II-29
GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms II-29
Ethicalsuperstore.com Merges with Natural Collection II-30
Ethos Environmental Collaborates with Thrive Worldwide II-30
Frito-Lay North America Partners with TerraCycle II-30
Cryobanks International Undertakes Paperless Marketing Initiative II-31
Homeland Integrated Security Systems Promotes Cyber Tracker II-31
Invicta Group and United Fuel Savers Ink Marketing Agreement II-31

6. FOCUS ON SELECT GLOBAL PLAYERS II-32
Canon, Inc. (Japan) II-32
Cereplast, Inc. (US) II-32
Del Monte Foods (US) II-32
Fairmont Hotels & Resorts, Inc. (Canada) II-33
Frito-Lay North America, Inc. (US) II-33
General Electric Company (US) II-34
General Motors Company (US) II-34
Herman Miller, Inc. (US) II-34
Mary Kay, Inc. (US) II-35
Nike, Inc. (US) II-35
The Clorox Company (US) II-36
The Procter & Gamble Company (US) II-36
Toyota Motor Corporation (US) II-37
Unilever N.V (The Netherlands) II-37
Wal-Mart Stores, Inc. (US) II-38

7. GLOBAL MARKET PERSPECTIVE II-39
Table 1: World Recent Past, Current and Future Analysis for
Green Marketing by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-39

Table 2: World Historic Review for Green Marketing by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Billion for Years
2003 through 2008 (includes corresponding Graph/Chart) II-40

Table 3: World 15-Year Perspective for Green Marketing by
Geographic Region - Percentage Breakdown of Annual Revenue for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-41

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Trend Towards Green Products and Services III-1
Eco-Awareness Drives Green Marketing III-1
Recession Fails to Ebb Green Marketing Growth III-2
Impact of Recession on Recyclables III-3
Impact of Eco-labels on Consumer Purchasing Pattern III-3
Green Marketing Defies Market Norms III-4
Table 4: Number of New Sustainable Product Launches
(2004-2008) (includes corresponding Graph/Chart) III-4
FTC GreenGuides for Green Marketing Claims III-4
Environmental Claims Requiring Substantiation as per FTC's
GreenGuides III-5
Proposed Updates Related to Green Marketing Claims in the
GreenGuides III-6
Clarity in Claims III-7
Targeting Specific Consumer Segments III-7
Challenges Facing Green Marketing III-7
Lack of Unified Definition III-7
Falsified Claims III-7
High Cost III-8
Limited Recall Value III-8
Internet: An Effective Medium for Promoting Green Marketing III-8
Overview of Select Green Sectors III-9
Green Buildings III-9
Table 5: Resource Consumption and Emissions of Buildings
as % of Total Emissions and Resources in the US III-9
Benefits of Green Buildings III-10
Demand for Green Building Materials to Exhibit Continuous
Growth III-10
Certification and Standards for Green Marketing III-11
Green Household Products III-11
Green Vehicles III-12
Green Packaging III-12
Recycled Content Packaging & Biodegradable Plastic - High
Growth Prospects III-13
Bottled Water: Facing Environmentalists' Disapproval III-13
Green Foods III-13
Organic Food Products Marketing - Affected by Recession III-14
Pet Products III-14
Apparel III-14
Green Marketing in Garment Industry III-14
Green Power III-15
Green Power Marketing III-15
B.Market Analytics III-17
Table 6: US Recent Past, Current and Future Analysis for
Green Marketing Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-17

Table 7: US Historic Review for Green Marketing Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) III-18

2. CANADA III-19
Market Analysis III-19
Table 8: Canadian Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-20

Table 9: Canadian Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-21

3. JAPAN III-22
Market Analytics III-22
Table 10: Japanese Recent Past, Current and Future Analysis
for Green Marketing Analyzed with Annual Revenue Figures in
US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-22

Table 11: Japanese Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-23

4. EUROPE III-24
A.Market Analysis III-24
European Efforts in Green Marketing III-24
Consumer Skepticism - A Major Challenge III-24
Green Investments on the Rise III-24
Green Buildings III-25
Germany III-25
United Kingdom III-25
Green Marketing in the Times of Recession III-25
B.Market Analytics III-26
Table 12: European Recent Past, Current and Future Analysis
for Green Marketing by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Billion for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-26

Table 13: European Historic Review for Green Marketing by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Revenue Figures in US$ Billion for Years 2003
through 2008 (includes corresponding Graph/Chart) III-27

Table 14: European 15-Year Perspective for Green Marketing
by Geographic Region - Percentage Breakdown of Annual
Revenues for France, Germany, Italy, UK, Spain, Russia, and
Rest of Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-28

5. ASIA-PACIFIC III-29
A.Market Analysis III-29
Australia III-29
Green Trend in IT III-29
India III-29
B.Market Analytics III-30
Table 15: Asia-Pacific Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-30

Table 16: Asia-Pacific Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-31

6. LATIN AMERICA III-32
Market Analytics III-32
Table 17: Latin American Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-32

Table 18: Latin American Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-33

7. REST OF WORLD III-34
A.Market Analysis III-34
South Africa III-34
B.Market Analytics III-35
Table 19: Rest of World Recent Past, Current and Future
Analysis for Green Marketing Analyzed with Annual Revenue
Figures in US$ Billion for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-35

Table 20: Rest of World Historic Review for Green Marketing
Analyzed with Annual Revenue Figures in US$ Billion for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-36

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 308 (including Divisions/Subsidiaries - 325)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 230
Canada 13
Japan 7
Europe 42
France 3
Germany 10
The United Kingdom 12
Italy 1
Rest of Europe 16
Asia-Pacific (Excluding Japan) 30
Latin America 3
------------------------------------------

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