Automotive Software - Global Strategic Business Report

Global Industry Analysts, Inc, April 2012, Pages: 736

This report analyzes the worldwide markets for Automotive Software in US$ Million by the following Application Segments: Infotainment/Telematics, Comfort Systems, Safety Systems, and Others. The US market is further analyzed by the following product segments: Operating System Software, Middleware Software, and Application Software. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.

The report profiles 84 companies including many key and niche players such as Access Co. Ltd., Adobe Systems Incorporated, Airbiquity, Inc., ALT Software, Inc., Atego, Broadcom Corporation, DivX, Inc., ETAS Group, Freescale Semiconductor Inc., Green Hills Software Inc., International Business Machines Corporation, Lectronix, Inc., The MathWorks, Inc., Mecel AB, Microsoft Corporation, NAVTEQ Corporation, Nuance Communications, Inc., ProSyst Software GmbH, QNX Software Systems, Renesas Electronics Corporation Inc., SpeechFX, Inc., Standard Microsystems Corporation, Texas Instruments Inc., Vector Informatik GmbH, and Wind River Systems, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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AUTOMOTIVE SOFTWARE

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
By Application Area I-4
Infotainment/Telematics I-4
Comfort Systems I-4
Safety Systems I-4
Others I-4
By Product Segment I-4
Operating System Software I-4
Middleware Software I-5
Application Software I-5

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Automotive Manufacturing Industry - A Review II-1
Table 1: Emerging Dominance of OEMs from Developing Countries
in the Global Automotive Manufacturing Market (2008 & 2020P):
Percentage Share Breakdown of Number of OEMs by Origin - OEMs
from Developed Automotive Markets & OEMs from Emerging
Automotive Markets (includes corresponding Graph/Chart) II-2

Table 2: Emerging Dominance of OEMs from Developing Countries
in the Global Passenger Car Market (2008 & 2020P): Percentage
Share Breakdown of Regional & Foreign OEMs by Region/Country
(includes corresponding Graph/Chart) II-3
Automotive Software: A Quick Primer II-3
New Age of Smart Cars Throws Spotlight On the Power of
Software Development II-4
Carputers for the Modern Car II-4
Evolution of Automotive Software II-5
Evolution of Automotive Electronics II-6
Market Traits II-6
Table 3: World Production of Passenger Cars: Breakdown of
Annual Production Figures in ‘000' Units for Years 2007
through 2015 by Geographic Region/Country (includes
corresponding Graph/Chart) II-7

Table 4: World Production of Commercial Vehicles: Breakdown
of Annual Production Figures in ‘000' Units for Years 2007
through 2015 by Geographic Region/ Country (includes
corresponding Graph/Chart) II-8

Table 5: North American Automotive Production (2010):
Percentage Breakdown of Annual Production Volume by Segment
- Passenger Cars & Commercial Vehicles (includes
corresponding Graph/Chart) II-8
Futuristics II-9
Market Scenario: A Review II-9
Impact of the 2007-2009 Recession in Retrospect II-9
Factors Responsible for Decline in New Passenger Cars II-10
Factors Responsible for Decline in New Commercial Vehicles II-10
Recession's Impact On Intelligent Auto Technologies II-11
Year 2010 Witnesses Recovery II-11
Will Growth in Europe Be Held Hostage by the Debt Crisis? II-11
Outlook II-13
Seeing Beyond the Decline of the Automotive Industry? II-13
Venture Capital Funding Patterns Indicate a Turnaround II-14
Market Trends & Issues II-14
Software Content in Automobiles on the Rise II-14
Table 6: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software
Value as a Percentage of Total Vehicle Value for Years
1975, 2000 & 2010 (includes corresponding Graph/Chart) II-15

Table 7: Percentage Penetration of Select Types of
Automotive Software in the North America for the Year 2010
(includes corresponding Graph/Chart) II-16
Quest for Fuel Efficiency Offers a Business Case for
Intelligent Software II-17
Emphasis on Safety Issues Take Automotive Software to
Higher Grounds II-17
Government Safety Initiatives Indirectly Drive Growth II-17
Table 8: US Market for Intelligent Safety Technologies
(2010): Percentage Share Breakdown of Dollar Sales by
Technology Type (includes corresponding Graph/Chart) II-18

Table 9: Intelligent Safety Technologies Market in
Asia-Pacific, Latin America, Middle East and Africa (2010
& 2012): Breakdown of Annual Sales in US$ Million by
Technology Type (includes corresponding Graph/Chart) II-19
Rise in In-Vehicle Communication & Infotainment Spur Growth II-19
Move Towards Automatic Transmission Systems Sparks Growth II-20
Developing Markets Flaunt Huge Untapped Potential II-20
Table 10: Automotive Transmission Systems in Asia Pacific
(Excluding Japan) (2010): Percentage Share Breakdown of
Unit Sales by Product Type (includes corresponding
Graph/Chart) II-21
Automatic Transmission Systems: A Mature Market in North
America II-21
Table 11: North American Market for Automotive
Transmission Systems (2010): Percentage Share Breakdown
of Unit Sales by Product Type (includes corresponding
Graph/Chart) II-22
ITS Applications Drive Up Software Content in Automobiles II-23
Table 12: World Market for Intelligent Transportation
Systems (ITS): Breakdown of Revenues (In US$ Million) of
Select Technologies for the Years 2010 & 2012 (includes
corresponding Graph/Chart) II-24
OEM Focus On Product Differentiation Drives Opportunities II-24
Software Development Costs: A Crucial Determinant of
Adoption of Intelligent Technologies II-25
Hybrid Cars Promise High Volume of Software Deployments II-25
Table 13: World Market for Electric Vehicles: Breakdown of
Sales Figures in Units for Years 2012 & 2015 by Vehicle
Type - Battery Powered Electric Vehicles & Hybrid Electric
Vehicles (includes corresponding Graph/Chart) II-26

Table 14: Leading Hybrid Vehicles in the US (2008):
Percentage Breakdown of Unit Sales by Model - Toyota
Prius, Toyota Camry Hybrid, Honda Civic Hybrid, Toyota
Highlander Hybrid, Ford Escape PHEV, Lexus RX 400h, Nissan
Altima Hybrid, and Others (includes corresponding
Graph/Chart) II-26
Automotive Software Outsourcing Rises in Popularity II-27
Incidences of Recalls due to Software Defects Weakens
Reliability of Electronic Systems II-27
Keeping Up With the Blistering Pace of Consumer
Electronics: A Challenge to Reckon With II-28
Increase in Software Content Raises the Risk of Failure &
Difficulty in Repairing II-28

2. PRODUCT OVERVIEW II-29
Definition II-29
Types of Software Technologies II-29
Operating System Software II-29
Middleware Software II-29
Application Software II-29
Use of Automotive Software in Vehicle Features II-29
Infotainment/Telematics II-29
Comfort Systems II-30
Safety Systems II-30
Others II-30
Industry Standards in Development II-30
AUTOSAR (Automotive Open System Architecture) II-31
Members II-31
Advantages II-32
FlexRay II-32
Media Oriented Systems Transport (MOST) II-32

3. PRODUCT INTRODUCTIONS/INNOVATIONS II-33
Broadcom Unveils Bluetooth® Reference Design Platform II-33
Ford Implements Broadcom® BCM4325 Combo Chip in In-Car
Communications System II-33
Jungo Introduces In-Car Connectivity Middleware II-34
Microsoft Unveils Windows Embedded Automotive 7 Infotainment
Software II-34
Ford Motor Introduces Software Development Kit II-35
ATX Introduces New iRoute™ Application II-35
Symbio Unveils IVI In-Vehicle Infotainment Services II-36
Kenworth Launches NavPlus Infotainment and Navigation
Technology System II-36
Toyota Motor to Upgrade Brake Software II-37
Kia Motors Unveils Microsoft Developed UVO System II-37
Harman Unveils Automotive Infotainment System for Entry-Level
Luxury Vehicles II-37
Luxoft Launches LUXdash Automotive Software Platform II-38
AutoEnginuity Unveils ScanTool 8.0 Vehicle Diagnostics System II-38
Airbiquity Launches aqLink Data-Over-Voice Technology and
VIAaq Managed Service Platform II-38
Microtune Launches MicroDigitizer&trade II-39
Mecel AB Launches Populus Suite 3.0 II-39
Mecel AB Introduces Picea Software Suite Supporting AUTOSAR 3.1 II-40
NEC Electronics Unveils EC-4250 and EC-4260 SoCs II-40
Better Place Launches Multi-purpose On-board Software System
for Electric Cars II-40
SMSC Introduces LAN89218 Advanced Ethernet Controller II-41
MindTree Launches EtherMind Bluetooth Software Development Kit II-41
Wind River Systems Launches Infotainment Platform II-42
Freescale Semiconductor Expands 8 b S08SG Microcontroller Line II-42

4. RECENT INDUSTRY ACTIVITY II-44
Rovi Acquires Sonic Solutions II-44
Nuance Takes Over SVOX II-44
Fonix Speech Rechristened as SpeechFX II-44
Sonic Takes Over DivX II-44
Hitachi Automotive Systems and Airbiquity Enter into
Collaboration II-45
NVIDIA to Manufacture GPUs and Processors for Audi of
Americas Vehicles II-45
Incelt Enters into Collaboration with Earthrise Technologies II-46
Wireless Ronin Technologies Bags Contract for RoninCast® for
Automotive II-46
QNX Integrates CAR Application Platform with Freescale i.MX
Automotive Application Processors II-46
MontaVista Software Inks Multi-Year Agreement with Robert
Bosch Car Multimedia II-47
Radley Collaborates with Mascidon II-47
Vovici Partners with AutoAnything II-48
Parasoft and Kugler Maag Enter into Collaboration II-48
Research In Motion to Acquire QNX Software Systems II-48
Airbiquity and DENSO Sign Licensing Agreement II-49
QNX Software Systems Powers LTE-Connected Car Concept Vehicle II-49
Leading Automakers Form GENIVI Alliance II-50
Intel Snaps Up Wind River Systems II-50
Wind River Acquires MIZI Research II-51
Cranes Software Takes Over ETA II-51

5. FOCUS ON SELECT PLAYERS II-52
Access Co. Ltd. (Japan) II-52
Adobe Systems Incorporated (USA) II-52
Airbiquity, Inc. (USA) II-52
ALT Software, Inc. (USA) II-52
Atego (USA) II-53
Broadcom Corporation (USA) II-53
DivX, Inc. (USA) II-54
ETAS Group (Germany) II-54
Freescale Semiconductor Inc. (USA) II-54
Green Hills Software Inc. (USA) II-55
International Business Machines Corporation (USA) II-55
Lectronix, Inc (USA) II-55
The MathWorks, Inc. (USA) II-55
Mecel AB (Sweden) II-56
Microsoft Corporation (USA) II-56
NAVTEQ Corporation (USA) II-57
Nuance Communications, Inc. (USA) II-57
ProSyst Software GmbH (Germany) II-57
QNX Software Systems (Canada) II-58
Renesas Electronics Corporation Inc (Japan) II-58
SpeechFX, Inc. (USA). II-58
Standard Microsystems Corporation (USA) II-59
Texas Instruments Incorporated (USA) II-59
Vector Informatik GmbH (Germany) II-59
Wind River Systems, Inc (USA) II-60

6. GLOBAL MARKET PERSPECTIVE II-61
Table 15: World Recent Past, Current & Future Analysis For
Automotive Software byGeographic Segment - US, Canada, Japan,
Europe, Asia-Pacific and Rest ofWorld Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) II-61

Table 16: World Historic Review for Automotive Software by
Geographic Segment - US, Canada, Japan, Europe, Asia-Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-62

Table 17: World 15-Year Perspective for Automotive Software by
Geographic Segment - Percentage Share Breakdown of Annual
Revenue for US, Canada, Japan, Europe, Asia-Pacific and Rest
of World Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) II-63
By Application Area II-64
Table 18: World Recent Past, Current & Future Analysis for
Automotive Software in Infotainment/Telematics Systems
Application by Geographic Segment - US, Canada, Japan, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-64

Table 19: World Historic Review for Automotive Software in
Infotainment/Telematics Systems Application by Geographic
Segment - US, Canada, Japan, Europe, Asia- Pacific and Rest of
World Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-65

Table 20: World 15-Year Perspective for Automotive Software
Infotainment/Telematics Systems Application by Geographic
Segment - Percentage Share Breakdown of Annual Revenue for US,
Canada, Japan, Europe, Asia- Pacific and Rest of World Markets
for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) II-66

Table 21: World Recent Past, Current & Future Analysis for
Automotive Software in Comfort Systems Application by
Geographic Segment - US, Canada, Japan, Europe, Asia- Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-67

Table 22: World Historic Review for Automotive Software in
Comfort Systems Application by Geographic Segment - US,
Canada, Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-68

Table 23: World 15-Year Perspective for Automotive Software in
Comfort Systems Application by Geographic Segment - Percentage
Share Breakdown of Annual Revenue for US, Canada, Japan,
Europe, Asia-Pacific and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-69

Table 24: World Recent Past, Current & Future Analysis for
Automotive Software in Safety Systems Application by
Geographic Segment - US, Canada, Japan, Europe, Asia- Pacific
and Rest of World Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-70

Table 25: World Historic Review for Automotive Software in
Safety Systems Application by Geographic Segment - US, Canada,
Japan, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-71

Table 26: World 15-Year Perspective for Automotive Software in
Safety Systems Application by Geographic Segment - Percentage
Share Breakdown of Annual Revenue for US, Canada, Japan,
Europe, Asia-Pacific and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-72

Table 27: World Recent Past, Current & Future Analysis for
Automotive Software in Other Applications by Geographic
Segment - US, Canada, Japan, Europe, Asia-Pacific and Rest of
World Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-73

Table 28: World Historic Review for Automotive Software in
Other Applications by Geographic Segment - US, Canada, Japan,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-74

Table 29: World 15-Year Perspective for Automotive Software in
Other Applications by Geographic Segment - Percentage Share
Breakdown of Annual Revenue for US, Canada, Japan, Europe,
Asia-Pacific and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-75

III. MARKET

1. THE UNITED STATES III-1
Market Analytics III-1
Table 30: US Recent Past, Current & Future Analysis for
Automotive Software by Application Area - Safety & Security
Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-1

Table 31: US Historic Review for Automotive Software by
Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-2

Table 32: US 15-Year Perspective for Automotive Software by
Application Area - Percentage Share Breakdown of Annual
Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-3

Table 33: US Recent Past, Current & Future Analysis for
Automotive Software by Product Segment - Application
Software, Middleware, and Operating System Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-4

Table 34: US Historic Review for Automotive Software by
Product Segment - Application Software, Middleware, and
Operating System Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-5

Table 35: US 15-Year Perspective for Automotive Software by
Product Segment - Percentage Share Breakdown of Annual
Revenue for Application Software, Middleware, and Operating
System Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-6

2. CANADA III-7
Market Analytics III-7
Table 36: Canadian Recent Past, Current & Future Analysis
for Automotive Software by Application Area - Safety &
Security Systems, Body Electronics/ Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-7

Table 37: Canadian Historic Review for Automotive Software
by Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-8

Table 38: Canadian 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/ Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-9

3. JAPAN III-10
Market Analytics III-10
Table 39: Japanese Recent Past, Current & Future Analysis
for Automotive Software by Application Area - Safety &
Security Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-10

Table 40: Japanese Historic Review for Automotive Software
by Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-11

Table 41: Japanese 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-12

4. EUROPE III-13
Market Analytics III-13
Table 42: European Recent Past, Current & Future Analysis
for Automotive Software by Country/Region - France, Germany,
Italy, UK and Rest of Europe Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-13

Table 43: European Historic Review for Automotive Software
by Country/Region - France, Germany, Italy, UK and Rest of
Europe Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-14

Table 44: European 15-Year Perspective for Automotive
Software by Country/Region - Percentage Share Breakdown of
Annual Revenue for France, Germany, Italy, UK and Rest of
Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-15

Table 45: European Recent Past, Current & Future Analysis
for Automotive Software by Application Area - Safety &
Security Systems, Body Electronics/ Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-16

Table 46: European Historic Review for Automotive Software
by Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-17

Table 47: European 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-18

4a. FRANCE III-19
Market Analytics III-19
Table 48: French Recent Past, Current & Future Analysis for
Automotive Software by Application Area - Safety & Security
Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-19

Table 49: French Historic Review for Automotive Software by
Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-20

Table 50: French 15-Year Perspective for Automotive Software
by Application Area - Percentage Share Breakdown of Annual
Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-21

4b. GERMANY III-22
Market Analytics III-22
Table 51: German Recent Past, Current & Future Analysis for
Automotive Software by Application Area - Safety & Security
Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-22

Table 52: German Historic Review for Automotive Software by
Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-23

Table 53: German 15-Year Perspective for Automotive Software
by Application Area - Percentage Share Breakdown of Annual
Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/ Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-24

4c. ITALY III-25
Market Analytics III-25
Table 54: Italian Recent Past, Current & Future Analysis for
Automotive Software by Application Area - Safety & Security
Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-25

Table 55: Italian Historic Review for Automotive Software by
Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-26

Table 56: Italian 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-27

4d. THE UNITED KINGDOM III-28
Market Analytics III-28
Table 57: UK Recent Past, Current & Future Analysis for
Automotive Software by Application Area - Safety & Security
Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-28

Table 58: UK Historic Review for Automotive Software by
Application Area - Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/ Telematics, and
Others Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-29

Table 59: UK 15-Year Perspective for Automotive Software by
Application Area - Percentage Share Breakdown of Annual
Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-30

4e. REST OF EUROPE III-31
Market Analytics III-31
Table 60: Rest of Europe Recent Past, Current & Future
Analysis for Automotive Software by Application Area -
Safety & Security Systems, Body Electronics/ Comfort
Systems, Infotainment/ Telematics, and Others Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-31

Table 61: Rest of Europe Historic Review for Automotive
Software by Application Area - Safety & Security Systems,
Body Electronics/Comfort Systems, Infotainment/Telematics,
and Others Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-32

Table 62: Rest of Europe 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-33

5. ASIA-PACIFIC III-34
Market Analytics III-34
Table 63: Asia-Pacific Recent Past, Current & Future
Analysis for Automotive Software by Application Area -
Safety & Security Systems, Body Electronics/Comfort Systems,
Infotainment/Telematics, and Others Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-34

Table 64: Asia-Pacific Historic Review for Automotive
Software by Application Area - Safety & Security Systems,
Body Electronics/Comfort Systems, Infotainment/Telematics,
and Others Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-35

Table 65: Asia-Pacific 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-36

6. REST OF WORLD III-37
Market Analytics III-37
Table 66: Rest of World Recent Past, Current & Future
Analysis for Automotive Software by Application Area -
Safety & Security Systems, Body Electronics/ Comfort
Systems, Infotainment/Telematics, and Others Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-37

Table 67: Rest of World Historic Review for Automotive
Software by Application Area - Safety & Security Systems,
Body Electronics/Comfort Systems, Infotainment/Telematics,
and Others Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-38

Table 68: Rest of World 15-Year Perspective for Automotive
Software by Application Area - Percentage Share Breakdown of
Annual Revenue for Safety & Security Systems, Body
Electronics/Comfort Systems, Infotainment/ Telematics, and
Others Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-39

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 84 (including Divisions/Subsidiaries - 87)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 48
Canada 3
Japan 4
Europe 22
France 1
Germany 5
The United Kingdom 6
Italy 2
Rest of Europe 8
Asia-Pacific (Excluding Japan) 9
Middle-East 1
------------------------------------------

While decline in vehicle production hurt demand for automotive software in the OEM market, especially those revolving around transmission control and engine management systems, postponements of aftermarket purchases of safety systems, infotainment solutions and products resulted in decline in demand for related software, such as car navigation software. Expensive aftermarket electronic installations have been especially impacted by the recession. With the passion for luxury cars and SUVs cooling, and with consumers trading down to inexpensive, low and mid-tier economy cars with limited features, software for comfort systems, and other intelligent driver assistance systems witnessed softening of business opportunities. Under the hood software although hurt, weathered the downturn with a relatively shallow dip, since these products tend to enhance the functional value of vehicle systems, unlike the crash witnessed in software for in-vehicle entertainment systems, which turned extremely unattractive among target vehicle users, given the tight financial conditions.

The automobile industry has been one of the worst hit industries by the recession, as the demand for cars witnessed hurting declines, exacerbating the already existing woes of excess production capacities. With vehicle sales nose-diving resulting in plant shutdowns, shockwaves that ripped through the automobile industry was faithfully transmitted to the automotive software market. The trickle down impact of the depressing business climate in the automotive industry on the global Automotive Software market is reflected in notable declines in growth rates during 2008 and 2009. Factors that have brought down the automotive industry, such as restricted access to credit, rising levels of unemployment, decline in purchasing power, reduction in household wealth, falling consumer confidence, and postponement of new car purchases, among others have also played instrumental roles in dragging down growth in the automotive software segment of the auto industry.

With recession having played out its part in full proportions and the automotive industry emerging from the previous lows, the worst is now over for automotive software market, as evident from the recovery in revenue growth during 2010. As vehicle production stages a comeback, thanks to increasing consumer demand for new cars as a result of resurgence in growth fundamentals such as recovery in GDP growth, improvements in employment rates, incomes levels and discretionary incomes, and rise in consumer confidence, the demand for automotive software too is on the rise, especially within the OEM segment. With companies waking up to the fact that undeterred focus on long-term plans is critical in warding off the impact of the economic slowdown, creative designs and technology specifications will continue to come to the market, thereby creating demand for automotive technologies. Given the industry’s focus on developing innovative designs, and technology specifications, most cars scheduled for roll out in the upcoming years will come high on technology quotient, thus driving the demand for enabling technologies such as automotive software.

Growing popularity of in-vehicle communication and infotainment technologies, which serve modern day digital lifestyles of urban population especially augurs well for the future of automotive software market. With adoption of these technologies reaching mainstream mass market, demand is forecast to be especially strong for software platforms that offer seamless integration of communication, entertainment, navigation and information. Given the automotive industry’s focus on improving safety, reducing driver distraction and improving user experience, features such as, hands-free Bluetooth communication, speech commands, and sophisticated touch input dashboard systems for easy access to maps, music/audio systems, navigation, and connectivity with other devices, such as, mobile phones, PDAs, mp3 players, iPods, laptops, among others are expected to find increased adoption. Ability to integrate other electronic devices/equipment into an automobile’s electronic system is currently being hailed as the next frontier in technology innovation. All of these requirements call for the development of complex enabling middleware, operating systems and software.

As stated by the new market research report on Automotive Software, Europe continues to remain the largest regional market for Automotive Software. Asia-Pacific represents the fastest growing regional market for automotive software, with revenue from the region growing at a CAGR of about 9.57% over the analysis period 2009-2017. Growth in the Asia-Pacific market will be especially driven by growing demand for feature-rich new cars with best of technologies and advanced systems in the region, particularly in regional powerhouses such as China and India. Infotainment/Telematics represents the fastest growing application area for automotive software, with revenues from this segment projected to grow at a CAGR of more than 8.0% over the analysis period. Safety Systems represent another key growth area for automotive software. While increasing demand for fuel efficiency, and growing popularity of in-vehicle entertainment systems will drive market prospects for software platforms in Infotainment/Telematics segment, the automotive industry’s dedicated focus on improving driver and passenger safety and resulting increase in integration of safety components in vehicles will generate increased demand for automotive software in safety systems segment.

Global Industry Analysts ©

- Abtrack Srl (Italy)
- Accenture PLC (Ireland)
- ACCESS Co., Ltd. (Japan)
- Adobe Systems, Inc. (USA)
- Airbiquity, Inc. (USA)
- ALT Software, Inc. (USA)
- Aricent, Inc. (USA)
- Arkamys (France)
- Atego (USA)
- Atmel Corporation (USA)
- AUDI Of America, Inc. (USA)
- Autodata Solutions, Inc. (Canada)
- Autodesk, Inc. (USA)
- Autoenginuity LLC (USA)
- Better Place (USA)
- Bosch Ltd. (India)
- Broadcom Corporation (USA)
- Centrafuse, Inc. (USA)
- Cleartone (UK)
- ComTrade Group (Slovenia)
- Continental AG (Germany)
- Cybit Ltd. (UK)
- DivX, Inc. (USA)
- Earthrise Technologies, Inc. (USA)
- E-Drive Technology Ltd. (Israel)
- Elektrobit Corporation (Finland)
- Embitel Technologies (I) Pvt., Ltd. (India)
- ETAS Germany (Germany)
- ETAS USA (USA)
- EVOMSit - Intelligent Tuning (USA)
- Freescale Semiconductor, Inc. (USA)
- Green Hills Software, Inc. (USA)
- GTSS, Inc. (USA)
- Harman International (USA)
- Hitachi Automotive Systems Co., Ltd. (Japan)
- iGATE Patni (India)
- Intel Corporation (USA)
- Wind River Systems, Inc. (USA)
- International Business Machines Corporation (IBM) (USA)
- IBM UK Ltd. (UK)
- Intrepid Control Systems, Inc. (USA)
- Jungo Ltd. (USA)
- Kaizen Software Solutions LLC (USA)
- KPIT Cummins Infosystems Ltd. (Japan)
- Lectronix, Inc. (USA)
- Link Technologies SA (Greece)
- Lone Wolf Software (USA)
- Luxoft Ltd. (UK)
- Mecel AB (Sweden)
- Mentor Graphics Corporation (USA)
- Microsoft Corporation (USA)
- MindTree Ltd. (India)
- MontaVista Software, LLC (USA)
- Navteq (USA)
- Nuance Communications, Inc. (USA)
- NVIDIA Corporation (USA)
- NXP Semiconductors (The Netherlands)
- Octo Telematics SpA (Italy)
- Pioneer GB Ltd. (UK)
- ProSyst Software GmbH (Germany)
- QAD, Inc. (USA)
- QNX Software Systems (Canada)
- Qualnetics Corporation (USA)
- Radley Corporation (USA)
- Renesas Electronics Corporation (Japan)
- Robert Bosch Car Multimedia GmbH (Germany)
- RT-Labs AB (Sweden)
- SBL Software (India)
- SCB Consulting, LLC (USA)
- Shanghai Onstar Telematics Co., Ltd. (China)
- Siemens PLM Software (USA)
- Sierra Wireless, Inc. (Canada)
- SPA Computers (P) Ltd. (India)
- Speech FX (USA)
- Spirent Communications PLC (UK)
- Standard Microsystems Corporation (USA)
- SVOX AG (Switzerland)
- Symbio (China)
- TeleCommunication Systems, Inc. (USA)
- Texas Instruments, Inc. (USA)
- The Mathworks, Inc. (USA)
- TMW Systems, Inc. (USA)
- Trimble Navigation Ltd. (USA)
- Vector Informatik GmbH (Germany)
- Visteon Corporation (USA)
- Wipro Ltd. (India)
- Wireless Ronin Technologies, Inc. (USA)

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