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Master Control Switchers - Global Strategic Business Report
Global Industry Analysts, Inc, March 2012, Pages: 231
This report analyzes the worldwide markets for Master Control Switchers in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 21 companies including many key and niche players such as Evertz Microsystems, Ltd., Grass Valley USA, LLC, Harris Corporation, Miranda Technologies, Inc., PESA, Pixel Power, Inc., Snell Group, and Utah Scientific, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
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MASTER CONTROL SWITCHERS
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. Executive Summary
1. INDUSTRY OVERVIEW II-1
A Quick Synopsis II-1
Master Control Switchers and Broadcast Industry - Mutually
Complementary II-1
Broadcasters Support Demand for Master Control Switchers II-1
Master Control Switchers Bring Efficiency and Control to
Broadcast Industry II-2
Technological Advancements Lead to Spate of M&A Activity II-2
Key Challenges and Drivers for Broadcast Industry II-2
Migration to Digital Broadcasting Technology II-3
Shift to Digital Broadcasting Technology by Select World Markets II-3
US II-3
Canada II-3
South Korea II-4
Advantages of Digital Broadcasting over Analog Broadcasting II-4
Enhanced TV Signals and Picture Quality II-4
Supports High Definition Television II-4
Supports Multi-Media and Multi-Channel Programmes II-4
Availability of Reliable Reception by Mobile/Portable Device II-4
Efficient Utilization of Radio Spectrum II-5
Growth Drivers for Master Control Switchers Market II-5
2. MAJOR MARKET TRENDS AND ISSUES II-6
The Quadrennial Effect to Offset Impact of the European Debt
Crisis II-6
Mature Western Markets Making Way for Rapidly Growing Asian
Market II-6
Recession Led Declines in 2009 Impacts North America and Europe II-6
Europe Remains Stable While North America Struggles to Get
Back on Feet II-7
Information Technology to Broaden Margins for Switchers
Manufacturers II-7
Responsibility of Switcher Vendors Gets Bigger II-7
3. PRODUCT OVERVIEW II-8
Meaning and Features II-8
Introduction II-8
Capabilities of Master Control Switchers II-9
Automation in Master Control Switchers II-9
Need for Master Control Automation II-9
Increasing Complexity II-9
Achieving Cost Saving II-9
End-User Application Market II-10
Outside Broadcasting Vehicles/Vans II-10
Stadiums II-10
4. PRODUCT INTRODUCTIONS/INNOVATIONS II-12
WideOrbit Introduces Integrated Master Control Solution, WO
Master Control II-12
Pixel Power Launches BrandMaster™ Branding Switcher II-12
Miranda Technologies Launches Imagestore- Modular Series II-12
Utah Scientific Introduces I/O boards for UTAH-400 Router II-13
Pixel Power to Unveil BrandMaster II-13
Miranda Technologies Introduces 3Gb/s and HD/SD Range of Products II-13
Pixel Power Introduces BrandMaster 3D and BrandMaster Clips II-14
Arizona Public Media Upgrades Utah Scientific UTAH-400 Router II-14
Miranda Technologies to Introduce Multiple Channel Branding
and Master Control Switching Products II-14
Harris Launches New Version of IconMaster II-15
Videotron to Launch New Master Control Switcher II-15
NVISION to Launch NV5100MC II-15
Utah Scientific Launches MC-40 and MC-4000 II-16
5. RECENT INDUSTRY ACTIVITY II-17
Francisco Partners, Private Equity Firm Completes Acquisition
of Grass Valley II-17
KEYE-TV Implements GS-4000 Graphics Station of Utah Scientific II-17
Utah Scientific and Norwia Ink Agreement for Technology
Partnership II-17
Turner Broadcasting Systems Upgrades Training Facility II-18
Abu Dhabi Media Selects Harris for Master Control Switchers II-18
Pixel Power Authorizes Snell to Re-Sell its Product II-18
Geartech Technologies Announces Agreements with Serdy and Zeste II-19
Utah Scientific Installs Routing System for KOIN II-19
Pebble Beach Bags Supply Contract from ZDF II-19
Grass Valley Bags Systems Solution Contract from Murr TV II-20
Pro-Bel and Snell & Wilcox Merge to Form New Entity, Snell Group II-20
Snell Morpheus Extends Broadcast Automation Technology Supply
Contract II-20
Max Media Extends HD Centralcasting System II-21
Harris Supplies Broadcast Channel Playout Station to Rotana
Network II-21
Local Media Group Chooses Harris One II-21
BFE Bags Contract from Télévision Suisse Romande II-22
Miranda Selects TBS to Install Eight NV5100MC Master Control
Switchers II-22
Utah Scientific expands Master Control Infrastructure for WIAT-TV II-22
Miranda Technologies Acquires NVISION II-22
Miranda Technologies Enters into Collaboration with Pebble
Beach Systems II-23
6. FOCUS ON SELECT GLOBAL PLAYERS II-24
Evertz Microsystems, Ltd. (Canada) II-24
Grass Valley USA, LLC. (USA) II-24
Harris Corporation (USA) II-25
Miranda Technologies, Inc. (Canada) II-25
PESA (USA) II-26
Pixel Power, Inc. (UK) II-26
Snell Group (UK) II-26
Utah Scientific, Inc. (USA) II-27
7. GLOBAL MARKET PERSPECTIVE II-28
Table 1: World Recent Past, Current & Future Analysis for
Master Control Switchers by Geographic Region - US, Canada,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2009 through 2017 (includes corresponding Graph/Chart) II-28
Table 2: World Historic Review for Master Control Switchers by
Geographic Region - US, Canada, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-29
Table 3: World 15-Year Perspective for Master Control
Switchers by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Europe, Asia-Pacific and Rest of
World Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) II-30
Table 4: World Recent Past, Current & Future Analysis for
Master Control Switchers in Multi-System Operators by
Geographic Region - US, Canada, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-31
Table 5: World Historic Review for Master Control Switchers in
Multi-System Operators End-Use Segment by Geographic Region -
US, Canada, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-32
Table 6: World 15-Year Perspective for Master Control
Switchers in Multi-System Operators by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Europe,
Asia-Pacific and Rest of World Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) II-33
Table 7: World Recent Past, Current & Future Analysis for
Master Control Switchers in Broadcasters by Geographic Region -
US, Canada, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-34
Table 8: World Historic Review for Master Control Switchers in
Broadcasters End-Use Segment by Geographic Region - US,
Canada, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-35
Table 9: World 15-Year Perspective for Master Control
Switchers in Broadcasters End-Use Segment by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Europe,
Asia-Pacific and Rest of World Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) II-36
Table 10: World Recent Past, Current & Future Analysis for
Master Control Switchers in Stadiums by Geographic Region -
US, Canada, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-37
Table 11: World Historic Review for Master Control Switchers
in Stadiums by Geographic Region - US, Canada, Europe,
Asia-Pacific and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2003
through 2008 (includes corresponding Graph/Chart) II-38
Table 12: World 15-Year Perspective for Master Control
Switchers in Stadiums End-Use Segment by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Europe,
Asia-Pacific and Rest of World Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) II-39
Table 13: World Recent Past, Current & Future Analysis for
Master Control Switchers in Outside Broadcasting Vehicles by
Geographic Region - US, Canada, Europe, Asia-Pacific and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-40
Table 14: World Historic Review for Master Control Switchers
in Outside Broadcasting Vehicles by Geographic Region - US,
Canada, Europe, Asia-Pacific and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-41
Table 15: World 15-Year Perspective for Master Control
Switchers in Outside Broadcasting Vehicles by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Europe, Asia-Pacific and Rest of World Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) II-42
Table 16: World Recent Past, Current & Future Analysis for
Master Control Switchers in Other Applications by Geographic
Region - US, Canada, Europe, Asia-Pacific and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-43
Table 17: World Historic Review for Master Control Switchers
in Other Applications by Geographic Region - US, Canada,
Europe, Asia-Pacific and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2003 through 2008 (includes corresponding Graph/Chart) II-44
Table 18: World 15-Year Perspective for Master Control
Switchers in Other Applications by Geographic Region -
Percentage Breakdown of Dollar Sales for US, Canada, Europe,
Asia-Pacific and Rest of World Markets for Years 2003, 2011
and 2017 (includes corresponding Graph/Chart) II-45
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Product Introductions III-1
Strategic Corporate Developments III-4
Key Players III-8
B.Market Analytics III-10
Table 19: US Recent Past, Current & Future Analysis for
Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-10
Table 20: US Historic Review for Master Control Switchers by
End-Use Application - Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-11
Table 21: US 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-12
2. CANADA III-13
A.Market Analysis III-13
Product Introductions III-13
Strategic Corporate Developments III-14
Key Players III-15
B.Market Analytics III-17
Table 22: Canadian Recent Past, Current & Future Analysis
for Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-17
Table 23: Canadian Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-18
Table 24: Canadian 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-19
3. EUROPE III-20
Market Analysis III-20
Table 25: European Recent Past, Current & Future Analysis
for Master Control Switchers by Geographic Region - France,
Germany, Italy, UK and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2009 through 2017 (includes corresponding Graph/Chart) III-20
Table 26: European Recent Past, Current & Future Analysis
for Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-21
Table 27: European Historic Review for Master Control
Switchers by Geographic Region - France, Germany, Italy, UK
and Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2003 through
2008 (includes corresponding Graph/Chart) III-22
Table 28: European Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-23
Table 29: European 15-Year Perspective for Master Control
Switchers by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK and Rest of
Europe Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-24
Table 30: European 15-Year Perspective for Master Control
Switchers by End-Use Application -Percentage Share of Dollar
Sales for Multi-System Operators, Broadcasters, Stadiums,
Outside Broadcasting Vehicles and Others for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-25
3a. FRANCE III-26
Market Analysis III-26
Table 31: French Recent Past, Current & Future Analysis for
Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-26
Table 32: French Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-27
Table 33: French 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-28
3b. GERMANY III-29
A.Market Analysis III-29
Strategic Corporate Development III-29
B.Market Analytics III-30
Table 34: Germany Recent Past, Current & Future Analysis for
Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-30
Table 35: Germany Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-31
Table 36: Germany 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-32
3c. ITALY III-33
Market Analysis III-33
Table 37: Italian Recent Past, Current & Future Analysis for
Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-33
Table 38: Italian Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-34
Table 39: Italian 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-35
3d. THE UNITED KINGDOM III-36
A.Market Analysis III-36
Strategic Corporate Developments III-36
Key Players III-37
B.Market Analytics III-39
Table 40: UK Recent Past, Current & Future Analysis for
Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-39
Table 41: UK Historic Review for Master Control Switchers by
End-Use Application - Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-40
Table 42: UK 15-Year Perspective for Master Control
Switchers by End-Use Application - Percentage Share of
Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-41
3e. REST OF EUROPE III-42
Market Analysis III-42
Table 43: Rest of Europe Recent Past, Current & Future
Analysis for Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-42
Table 44: Rest of Europe Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-43
Table 45: Rest of Europe 15-Year Perspective for Master
Control Switchers by End-Use Application - Percentage Share
of Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-44
4. ASIA-PACIFIC III-45
A.Market Analysis III-45
Overview of Philippines Broadcast Market III-45
B.Market Analytics III-46
Table 46: Asia-Pacific Recent Past, Current & Future
Analysis for Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-46
Table 47: Asia-Pacific Historic Review for Master Control
Switchers by End-Use Application - Multi- System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-47
Table 48: Asia-Pacific 15-Year Perspective for Master
Control Switchers by End-Use Application - Percentage Share
of Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-48
5. REST OF WORLD III-49
A.Market Analysis III-49
Strategic Corporate Development III-49
B.Market Analytics III-50
Table 49: Rest of World Recent Past, Current & Future
Analysis for Master Control Switchers by End-Use Application -
Multi-System Operators, Broadcasters, Stadiums, Outside
Broadcasting Vehicles and Others Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2009 through
2017 (includes corresponding Graph/Chart) III-50
Table 50: Rest of World Historic Review for Master Control
Switchers by End-Use Application - Multi-System Operators,
Broadcasters, Stadiums, Outside Broadcasting Vehicles and
Others Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-51
Table 51: Rest of World 15-Year Perspective for Master
Control Switchers by End-Use Application - Percentage Share
of Dollar Sales for Multi-System Operators, Broadcasters,
Stadiums, Outside Broadcasting Vehicles and Others for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-52
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 21
------------------------------------------
Region/Country Players
------------------------------------------
The United States 10
Canada 5
Japan 1
Europe 4
The United Kingdom 2
Rest of Europe 2
Asia-Pacific (Excluding Japan) 1
------------------------------------------
Master control switchers are an indispensable part of video and television broadcast which combines programming feeds from disparate sources such as video and audio. Emergence of broadcasting industry worldwide necessitated reduction in operational costs in tandem with technological enhancements, leading to exploration of more efficient methods of operation. Master control switchers and broadcast industry are considered to be technically cross-linked, as majority of demand for the switchers originates from broadcasters, while master control switchers make broadcasting process uncomplicated and efficient.
Regulations mandating migration from analog to digital broadcast signals by year 2012 world over are expected to increase the demand for broadcast switchers offering solutions for digital technology. In future, broadcasters’ decision to purchase switching products will be primarily guided by factors such as functionality, level of customer support, interoperability, and product pricing. Traditionally, North America and Europe have been considered major markets for master control switchers, spearheading growth and technological advancements due to digitalization in the broadcasting industry. However, over the last few years, the trend has drastically shifted in favor of developing markets such as Asia-Pacific. Robust economic conditions in emerging markets of China, India and South Korea have significantly bolstered prospects of master control switchers in these regions. These burgeoning economies are ramping up capabilities in digital technologies and HD transmission on a large scale, in turn strengthening the overall market.
Prevailing trends of continuous technological development and the emergence of newer revenue-generation models in the broadcasting market are driving industry players towards increased level of corporate activities. The increasing demand for HD-quality content of major live TV events, require broadcasters to deploy master control switchers capable of supporting and transmitting HD and SD video streams. Factors such as increased bandwidth availability and the resultant enhancement in flexibility, higher production speed and the emergence of new video-compression techniques including Moving Pictures Experts Group (MPEG) are expected to propel demand for digital video technology. The need for accessing streaming HD video format and premium-priced content underscored the importance of master control switchers market across the globe. In addition, steadily declining prices of digital media technologies and demand for high quality live television is slated to provide a major impetus to the switchers market.
Demand for master control switchers suffered drastic loss in revenues during the turbulent global recession period of 2008-09. The developed markets of North America and Europe were the worst affected, where budgetary restraints on new investments and low capital expenditures led to fall in sales revenues. Deferred investment plans of broadcasters to shift to digital technologies and HD-quality content transmission amid tight economic conditions led to severely weakened demand for master control switchers. Pricing pressures further added to the chaos, delivering a heavy blow to the growth pace and bringing the market to a near standstill. However, in line with global economic recovery, the market also moved back on the recovery path by 2010, with Europe leading the turnaround process. Gradual resurgence and buoyancy in the broadcasting industry and regulations for mandatory digital switchover are expected to usher in a new growth phase for the market.
The US market continues to hold on to its traditionally strong position as the single largest and most influential market, as stated by the new research report on Master Control Switchers. The region is trailed by Europe and Asia-Pacific as other major markets for master control switchers. Asia-Pacific region holds the key to fast track development and is projected to grow at a rapid pace of more than 6.0% through 2017. The market for Broadcasters dominates as the largest end-use segment. In terms of long-term growth potential, Outside Broadcasting Vehicles is forecast to assume importance, expanding at a robust CAGR of more than 6.0% over the analysis period.
Global Industry Analysts ©
- Evertz Microsystems, Ltd. (Canada)
- Grass Valley USA, LLC. (USA)
- Harris Corporation (USA)
- Miranda Technologies, Inc. (Canada)
- PESA (USA)
- Pixel Power, Inc. (UK)
- Snell Group (UK)
- Utah Scientific, Inc. (USA)
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