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Indonesia Autos Report Q3 2011

Business Monitor International, May 2011, Pages: 48


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The Indonesia Autos Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Indonesia's automotive industry.

In Q111, Indonesia's total vehicle sales were performing in line, if not ahead of our full year forecast. Sales were 29.5% higher y-o-y at 225,413 units. However, this includes a spike in March when sales rose 25.2% y-o-y to 82,058 units, compared with 65,555 units in March 2010. Gaikindo attributed this to panic buying fuelled by concerns over a potential supply shortage, following the earthquake and tsunami in Japan, as well as an expected increase in interest rates in the months to come. As a result, we stick by our more cautious forecast for 2011. Output for Q111 was up 34% y-o-y, which again is line with our forecast for slower but nonetheless robust growth in production in 2011. However, as with sales, supply concerns linked to Japan will act as a downside risk to our forecast scenario, particularly given the dominance of Japanese brands operating in the country, accounting for around 90% of the market.

The premium segment is stands out in the year so far as attracting investment from major brands. British premium car brand Rolls-Royce is looking for double-digit growth in Indonesia, where it believes luxury car sales in 2011 can still outperform the record performance of 2010. Although Rolls-Royce says it is against company policy to give exact sales figures, it has revealed it is aiming for growth of 30-50% in Indonesia in 2011. According to its regional manager, Brenda Pek, Rolls-Royce's sales in Indonesia exceeded expectations in 2010 and the country has been identified as one of the company's key markets. This is significant given that the Asia Pacific region is already Rolls-Royce's largest regional market for sales and Indonesia now stands out for its potential.

The motorcycle segment is also enjoying rapid growth, despite similar growth in the small car segment, which is often seen as a threat in winning over motorcyclists. According to official statistics, there were 9mn motorcycles registered in Jakarta alone as of December 2010, which exceeds the city's 8.5mn population. Total new motorcycle sales in 2010 exceeded expectations, rising 25.8% to 7.4mn units. We expect growth to remain strong if not at the same level for the remainder of the period, starting with 15% growth in 2011 to 8.5mn units. This is an upward revision of our previous forecast in volume terms, based on the higher than expected sales in 2010.


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