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IPTV Market Leaders Report - Spring/Summer 2011 Edition
Multimedia Research Group, May 2011, Pages: 126
This new MLR edition tracks the top 120 IPTV Vendors in 24 sub-sectors that are leading the IPTV market globally and in four geographical regions based on the deployments in 913 IPTV Service Providers (SPs) worldwide. The report ranks and evaluates the position of Vendors that provide IPTV Access Systems, Video Headend (Encoder) Systems (VHEs), Video-on-Demand Server Software (VOD), Set-top Boxes (STBs), Middleware (MW), and Content Protection/Digital Rights Management (CP/DRM).
Larger IPTV Vendors are building a full IPTV ecosystem so they can continue to work with large Telcos around the world. For example, Motorola recently acquired a CP/DRM (Content Protection) Vendor (SecureMedia), a VOD Vendor (BitBand), and MW Vendor (Dreampark) and now appears in all six IPTV product segments. Pace recently acquired Latens and is now participating in the Middleware and CP/DRM segment.
While this trend continues for larger Vendors, some smaller Vendors continue to serve small IPTV Operators, often in their own region of the world. In the Set-top Box and Middleware segments, for example, some small Vendors serve just a few regions, and sometimes just a specific country. Other small Vendors, such as Verimatrix, have successfully built partnerships in all regions with larger Vendors, helping to maintain their global category leadership.
Using the newly unveiled RankTracker™ system, this report includes added Vendor-ranking profiles for all Vendors ranked within the top 10 in all regional sectors (compared to the top 5 in the past). Also, up/down arrows are added alongside the Vendor rankings, making it easier to understand how each Vendor is faring compared with the last MLR.
In addition, this report tracks the growth prospects for each Vendor company (see sample above). This is accomplished by tracking how many large IPTV service deployments the Vendor is part of. A Service Provider is identified as a significant deployment if it is currently among the top 25 IPTV Operators in terms of total IPTV subscribers. A list of the top 25 IPTV Operators can be found in Table 1-3 of the report. For every Vendor, tables are included that count the Vendor's significant IPTV deployments, both globally and within each geographic region.
New Feature: Leaders by Customer Tiers for Set-top Boxes and Middleware
Another new feature of RankTracker™ is a breakdown of Set-top Box and Middleware Vendors by the number of customers and subscribers in a specific subscriber tier, which can be found in Chapter 8: Rankings by Customer Tiers for Set-top Boxes and Middleware. This new feature involves breaking down Service Providers into five “Tier” levels, based on the number of subscribers each Service Provider has. For example, Tier-1 Service Providers are those with over 1 million subscribers, while Tier-5 are those with under 50,000 subscribers. By breaking down rankings in this manner, it is easier to see which Vendors are working with large, medium or smaller Service Providers. This gives a different view of how Vendors are working with Service Providers, and can shed light on which of them work with the smallest Providers, for example.
Methodology
This MLR report is part of the IPTV Tracking Service offered by the Multimedia Research Group, Inc. At the core of the data for both of these breakdowns is the number of IPTV subscribers for each Service Provider. A combination of primary and secondary research methods are used to gather data for this report, including official company press releases and briefings with IPTV Operators and Vendors. In-depth primary research is conducted by surveying IPTV Vendors and verifying their customers and deployments around the world. Additionally, subscriber counts are verified by triangulating data from multiple Vendors, using a top-down and bottom-up approach. Although many IPTV Vendors are verified on any given IPTV deployment, there are still some IPTV Vendors that have not been identified. Once data about each Service Provider's subscriber numbers is gathered and verified, it is allocated to its Vendors in each product segment. The data gathered is then separated into rankings for five of the IPTV product segments, within the four geographic regions and globally.
The one exception is the Video Headend (encoder) segment, where market positions are based on the reported number of IPTV (Broadcast) channels provided (rather than subscribers) using each Vendor's products.
The rankings in this IPTV Market Leaders Report (MLR) are based on a database of IPTV Service Providers that has been gathered over the past 9 years since 2002. As shown in the table below, there are 913 total IPTV Service Providers in this database with 466 of them (51%) in North America. This is up from 875 total IPTV Service Providers since the Fall/Winter 2010 IPTV Market Leader Report in December 2010.
Definitions
This report defines IPTV as the delivery of video (broadcast or Video-on-Demand) via Internet Protocol (IP) to a Set-top Box over a managed network. This managed network is either copper (DSL), fiber (FTTx) or a combination of both. Typically, most deployments are by Telcos, Internet Service Providers or other Broadband Operators. This report des not count Cable Operators, although a slow—yet steady—migration towards IP for some Cable Providers is being seen.
This report excludes best-effort or “over-the-top” (OTT) video services that are delivered over the public, unmanaged Internet such as Amazon, BBC iPlayer, Blockbuster, Hulu, iTunes, Netflix, Sky Player, YouTube, VUDU or others. MRG offers separate reports for OTT services.
At the present time, this report also excludes hospitality and hotel services, as well as video delivery to devices other than Set-top Boxes to the living room (such as personal computers or mobile hones).
However, included are a number of hybrid IPTV services that include free over-the-air (OTA or DTT) signals, such as BT Vision in the U.K. Also included is Verizon in the U.S., even though it uses an RF infrastructure for Broadcast TV, and IPTV for Video-on-Demand, which makes Verizon a hybrid Operator as well.
The IPTV Market Leaders Report is a must-have for IPTV Vendors and Service Providers needing updated navigation and market positioning tools for challenging economic times.
Product samples
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Also available
IPTV Market Leaders Report — Fall/Winter 2011 Edition
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