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Creating a Writing Style Guide for Your Company - What Every Communications Executive Needs to Know
ExecSense, June 2011, Minutes: 60
In Creating a Writing Style Guide for Your Company, ExecSense examines the most effective strategies used by leading communications executives to create style guides that set standards for writing documents, emails and other materials within their organizations. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to see examples of writing guides established by other companies and learn valuable tips and techniques for creating a writing style guide that allows your brand to be presented in a consistent way, ensures that multiple authors use one tone, and helps save time and resources by providing an instant answer when questions arise about preferred style.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in creating corporate writing style guides, Brigitte Yuille, Adjunct Faculty, Brown Mackie College, and focuses on:
- Everything you need to know in 60 minutes to create a writing style guide for your company that sets the standards for writing documents, emails and all other materials within your organization
- Easy-to-implement tips and techniques that other leading communications executives have found to be most successful when creating writing style guides, including elements of writing style that need to be addressed (e.g. corporate style and branding, headings, lists, numbers, chapter/figure/table headings, etc.), suggested length for style guides, what doesn’t belong in style guides (e.g., templates, graphics formats, logo presentation, etc.), how to make sure the style guide is followed, and more
- The 10 questions most asked by communications executives with respect to how they can create a writing style guide for their organization that allows their brand to be presented in a consistent way, ensures that multiple authors use one tone, and helps save time and resources by providing an instant answer when questions arise about preferred style
- Case studies of style guides created by other companies and communications executives, how they create and implement policies that allow for consistent brand presentation, tips and tricks they find work best, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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