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How to Value & Monetize Your Company's Social Media Assets
ExecSense, June 2011, Minutes: 60
In How to Value & Monetize Your Company's Social Media Assets, the analyst covers how marketing executives are capitalizing on their company’s social media assets. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn exactly how much your company’s social media assets are worth, as well as understand how leading marketing executives are turning a profit solely from their following/views/personal brand on sites such as Facebook, Twitter, YouTube and others.
Upon ordering, we will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by experts in valuing social media assets, Shankar Krishnamoorthy & Param Rengaiah (CMOs, Aspire Systems), and focuses on:
- Everything you need to know in 60 minutes to determine what your company’s social media assets are worth
- The most effective best practices for marketing executives to put a money value on their social media assets, including tips and formulas for measuring the contribution of social media assets to your business in dollar terms, how to determine how much your social media followers/fans contribute to your business on an annual basis, tips for determining return on investment on social media advertising, and more
- A site-by-site look and formulas for identifying the value of your social media followers/views/brand on sites such as Facebook, Twitter, YouTube and many others
- The 10 questions most commonly asked by marketing executives (and their CEO & CFO) about how they can value and monetize their social media assets in order to assess the effectiveness and profitability of their social media marketing efforts
- Case studies of other marketing executives who have directly turned a profit from their social media assets, their best tips and techniques for how they did this, and important lessons learned you can immediately capitalize on
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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