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Issuer Ranking: U.S. Consumer Products Companies, Strongest To Weakest May 10

Standard & Poors, May 2010


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Abstract
The U.S. consumer products companies we rate are classed in an array of subsectors, including packaged food, alcoholic and nonalcoholic beverages, tobacco, household products, apparel, personal care, appliances, lawn care, home and office furniture, agriproducts, commodity foods, cosmetics, and service companies. About 32% of the companies are in the more stable investment-grade category, with the remaining 68% in the more volatile speculative-grade category. In 2009, downgrades outnumbered upgrades in the sector by about 1.2 to 1.0 as of April 15, 2010. This ratio improved from 17 downgrades for every one upgrade for the same period in 2009. About 21% of issuers in the sector have either a negative outlook or are on CreditWatch with negative implications. Only about 10% of...

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.




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