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Issuer Ranking: U.S. Consumer Products Companies, Strongest To Weakest Jul 10

Standard & Poors, July 2010


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Abstract
The U.S. consumer products companies we rate are classed in an array of subsectors, including packaged food, alcoholic and nonalcoholic beverages, tobacco, household products, apparel, personal care, appliances, lawn care, home and office furniture, agriproducts, commodity foods, cosmetics, and service companies. About 34% of the companies are in the more stable investment-grade category (rated 'BBB-' and higher), with the remaining 66% in the more volatile speculative-grade category ('BB+' and lower). The pace of downgrades has slowed in the past 12 months, following a very high ratio of downgrades to upgrades in the first half of 2009. We upgraded 14 issuers and downgraded the same number in the first half of 2010. This ratings activity is a significant change from activity...

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.




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