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Alpha Moms Become Alpha Daughters
Wireless Healthcare, June 2010
Understanding the family carer market
- Why alpha daughters care for elderly parents.
- Giving alpha daughters technology to support COPD sufferers.
- The ageing baby boomer's impact on healthcare services.
- Health 2.0 - help or hinderance?
- Healthcare reform - avoiding conflict.
- Right products at the right time.
- Devising an alpha daughter marketing strategy.
'Alpha mom' is a term first used by Constance Van Flandern to describe a working mother who uses online services to help maintain a balance between family and career. In this report we introduce the 'alpha daughter' – a working woman who is caring for an elderly parent. It is estimated that there are over 30 million people in the US who care for elderly parents, and demographic trends will see this number grow during the next two decades.
We have examined the dynamics of the ageing baby boomer generation to determine how it is likely to impact on the market for wireless healthcare and mHealth based services. We also explain what motivates alpha daughters to support their elderly parents. Included in this report is a case study detailing tasks an alpha daughter undertakes while providing care for a parent suffering from COPD, along with a list of wireless technology and mHealth services needed to make this care more efficient and less time consuming.
In defining alpha daughters, this report provides you with a framework on which you can build an mHealth or wireless healthcare marketing strategy that will enable you to address the needs of this distinct, and expanding, group of consumers.
Who should purchase this report:
- Decision makers in the health and social care sector.
- Wireless technology vendors.
- eHealth and online healthcare providers.
- Decision makers in the public healthcare sector.
- Investors in the healthcare IT sector.
- Mobile operators.
- Other organisations active in ehealth and telecare provision.
Alpha Daughter reports, written for organisations who wish to exploit the growing market for networked ehealth, include:
- Market analysis
- Profiles of existing or potential vendors
- Descriptions of relevant technology
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